Australia’s world-first laws on cigarette and tobacco plain packaging have come into full effect on Saturday. All brand logos and colours have now been replaced with generic olive green coverings, gruesome pictures of diseased body parts, or depictions of children and babies made ill by their parents’ smoking.
International cigarette companies are busy scrambling after an Australian court has held that it’s perfectly legal to strip cigarette packs of all their branding. Instead, cigarette boxes will come in a uniform olive drab box, covered in health warnings and only stating the brand and variant of cigarette in a standardised font.