To celebrate the success of their new TV ad, “The Chef”, Amstel Lager is giving consumers a chance to enjoy it like never before. Turning the logo on the Amstel bottle into an augmented reality reader, consumers can now enjoy the ad and their favourite beer at the same time – creating a whole new viewing experience.
Amstel Lager got the digital world talking on Friday, 5 July when they released their new ad, exclusively online. “The Chef” is a follow-up to “The Boxer” and is once again a celebration of taking your time to do something the right way. But this time round, the story focuses on Simphiwe Nzima, a young […]