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Advertising
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RADvertising – Animals Taking Selfies – National Geographic Campaign Is Beyond Awesome
16 May 2014 by Jasmine Stone / No Comments
Trust National Geographic to do something incredible with an advertising campaign. Utilising the ‘seflie’ trend in their message is beyond genius.
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Radvertising: HBO Has Just Produced The Most Uncomfortable Ads In The World [VIDEOS]
22 Apr 2014 by Jasmine Stone / 1 Comment
HBO Go is an integrated service from that company that streams HBO content to mobile devices and tablets. The offering itself isn’t innovative or groundbreaking, but the marketing hook is genius. HBO took the liberty of staging a few scenarios where it would be much, much better to watch their programmes outside of the company of your parents.
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Here’s The DA Commercial Banned By The SABC [VIDEO]
14 Apr 2014 by Jasmine Stone / 22 Comments
The buildup to the general elections next month is heating up. Take a look at the DA commercial that the SABC banned for taking a jab at the ANC.
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This Generic Brand Video Is Absolute Gold [VIDEO]
27 Mar 2014 by Jasmine Stone / No Comments
Inspired by Tim McSweeney’s hilarious script for a generic brand video, the chaps over at Dissolve whipped together this generic brand video. It’s wonderful, and excellent. It promotes synergy between your brain, and your eyes. It augments the – you know what, just watch the frigging video.
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This Pistorius Ad Received The Most Complaints In UK History
20 Mar 2014 by Jasmine Stone / No Comments
The United Kingdom’s Advertising Standards Authority has a new record holder for the most complained about advertisement in that country’s history. Want to bet what it was about?
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Italians Are Freaking Out Over This Image Of Michelangelo’s David [IMAGE]
10 Mar 2014 by Jasmine Stone / 2 Comments
Italians are up in arms about this advertisement by ArmaLite. Puns out of the way, the image of Michelangelo’s David wielding an assault rifle instead of his trusted slingshot has Italians freaking out. David would have made quick work of Goliath with this beast of a gun.
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Has American Apparel Gone Too Far This Time? [N5FW-ish]
07 Mar 2014 by Jasmine Stone / 1 Comment
Retailer, American Apparel, is creating a stir with its latest campaign. The company, known for its some what controversial campaigns that included placing pubic hair on mannequins and strange model choices, may have gone too far this time.
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Lovely Little Scorned Wife’s Classified Ad [PHOTO]
04 Mar 2014 by Jasmine Stone / No Comments
Oh no you didn’t! No one cheats on Timeshia Brown without her getting payback. This classified ad appeared in a newspaper in Texas, which contents suggest it’s an act of revenge by a scorned wife.
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Radvertising: Gumtree Wins With Awesome (And Hilarious) Genius Valentine’s Deals
12 Feb 2014 by Jasmine Stone / 1 Comment
Valentine’s Day is bearing down upon us, and some may be starting to panic for the lack of decent gift for your partner. Stop that. Stop that RIGHT this instant. You have absolutely no right to stress. Just look at this beautiful array of ideas we found on Gumtree!
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The Superbowl Commercial Round Up You’ve Been Waiting For [VIDEO]
03 Feb 2014 by Jasmine Stone / No Comments
Apart from burly men throwing pigskin and tackling each other into a comas, the Superbowl brings us a heap of quality commercials every year. And we have a few of the best from 2014, right here.
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WATCH: The Super Bowl Banned This Scarlett Johansson Commercial [VIDEO]
29 Jan 2014 by Jasmine Stone / No Comments
Usually to get your commercial banned from the Super Bowl you would need to have something too risque for daytime television to handle – something that will get the tannies to utter the words “O, nee!” and make her face turn red. This is not the case with Scarlett Johansson’s SodaStream commercial, so what gives?
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Apple’s Famous ‘1984’ Commercial Is 30 Years Old – Watch It Here [VIDEO]
23 Jan 2014 by Jasmine Stone / No Comments
It’s hard to accept that it’s been three whole decades since Apple changed the tech marketing game with their iconic ‘1984’ ad that aired during the Super Bowl.
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The New Old Spice Ad Is As Good As You’d Hoped It Would Be [VIDEO]
07 Jan 2014 by Jasmine Stone / No Comments
Hello readers. Look at your colleague. Now back to the screen. Now back at your colleague. Now back to the screen. Sadly, your colleague isn’t your screen.
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Is This The Scariest Commercial Of All Time? [VIDEO]
04 Dec 2013 by Jasmine Stone / No Comments
Japanese tyre manufacturer, Autoway Tyres decided to ditch the “sex sells” approach, and instead tried to scare their customers into submission. Their new ad is being called the scariest ad of all time – not least of all because it actually comes with a health warning and a liability disclaimer.
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Radvertising: Nando’s Punishes Sanral With Genius Ad #etolls [PIC]
03 Dec 2013 by Jasmine Stone / 1 Comment
Nandos have nailed it, once again by channeling the age old philosophy that you ought to at least buy someone dinner before you screw them. This ad was in most of Johannesburg’s daily papers this morning. [Pic : Twitter]
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The Kremlin Insist Louis Vuitton Removes This Giant Suitcase
28 Nov 2013 by Jasmine Stone / No Comments
Russia may have a lot of political baggage – but this is just silly. A giant, two-storey designer Louis Vuitton suitcase was erected on the red square, just metres away from Vladimir Lenin’s sacred mausoleum – where the mummified body of the mastermind of the Bolshevik Revolution remains.
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If Models Were Fashion Sketches, They’d Look Like This
27 Nov 2013 by Jasmine Stone / 4 Comments
A new campaign aims to warn women about the dangers of anorexia, through these evocative photo and sketch comparisons. If you lined up the sketches that fashion designers draw, and then realised them in three-dimensions, this is what you would get.
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Samsung Responds To Penis Billboard Accusations
27 Nov 2013 by Jasmine Stone / 1 Comment
A few days ago, a typo on a Samsung billboard in London caught the attention of the internet thanks to the accidental inclusion of the word, “penis”. Obviously.
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CLEVER: British Airways Takes Billboard Advertising To The Next Level [VIDEO]
26 Nov 2013 by Jasmine Stone / 1 Comment
British Airways, in partnership with Ogilvy UK, have launched a staggering new campaign, called “Look up.” In so doing, they’ve revolutionised the way we see billboards, and other airlines will be kicking themselves for not doing this first.
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How The US Army And Hollywood Propelled Vespa To What It Is Today
22 Nov 2013 by Jasmine Stone / No Comments
In its early days, the Vespa was a cheap and efficient way of zipping around bombed-out Rome. Now, it stands atop a multi-billion dollar scooter industry, chosen by the world’s elite because of it’s style and sex appeal. But how did all that happen?
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The Top 10 Hottest People In South African Digital / Marketing
21 Nov 2013 by Seth Rotherham / 81 Comments
We’re finalising a list of the sexiest people in South Africa’s Digital / Advertising / Marketing space. But we need your help to add the finishing touches.
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Radvertising: Mike Tyson Returns Holyfield’s Ear In New Ad [VIDEO]
20 Nov 2013 by Jasmine Stone / No Comments
In order to advertise their ‘Week of Greatness’, Footlocker put together an ad that makes you feel like everything is right with the world.
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Radvertising: This Kreepy Krauly Ad Will Make Your Day [VIDEO]
13 Nov 2013 by Jasmine Stone / 1 Comment
The Kreepy Krauly was pioneered in South Africa wellover 50 years ago. It’s moved on from an aquatic gimmick to South African staple – if you have a pool in this country, it’s likely that you have a Kreepy.
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Matt Damon Made R30 Million For These 20 Seconds Of TV Ad Time [VIDEO]
11 Nov 2013 by Jasmine Stone / No Comments
With payments like these, one is forced to believe that actors like Matt Damon earn a pittance from their films, and are in a position where they need to get as much income from advertising as possible – but we all know that not to be the case.
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Pro Afrikaans Action Group Loses Google Advertising
11 Nov 2013 by Jasmine Stone / 1 Comment
Afrikaans e-news website, the Pro Afrikaans Action Group (Praag), has been put under severe pressure, after Google has pulled the plug on all of its advertising. The site had been generating thousands of rands, but without it’s advertsing revenue it maybe forced to shut down.
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Mango Airlines Give Middle Finger To ASA
06 Nov 2013 by Jasmine Stone / 2 Comments
Just after we published the article on Mango Airlines and their case with the ASA, we had a little squizz on their website to see if they had obeyed the ASA’s ruling – and we found something that might be of interest.
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Mango Airlines Seem To Be Lying About Internet On Board – Forced To Remove Claims
06 Nov 2013 by Jasmine Stone / 10 Comments
Last year, Mango airlines famously became the first South African airline to offer in-flight internet access. Strangely, Mango also became the first South African airline to lie about having internet access on board. Yup, the Advertising Standards Authority has decided that, in order or you to use WiFi access as part of your marketing strategy, you need to actually have WiFi.
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The First Instagram Ad Was For Michael Kors – See It Here [PIC]
04 Nov 2013 by Jasmine Stone / No Comments
A while ago we broke the news that Instagram would soon be placing ads in your news feed. Many people were miffed, but many applauded Instagram for allowing users to close the ad once they’ve seen it, and for allowing feedback about how to make ads more aesthetically appealing and personally valuable. The first of what will be a long line of instagram ads appeared on users’ screens last friday, and it was an ad for American designer Michael Kors.
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GENIUS: Check Out This Brilliant Advert For A Multi-Lingual School In Jo’burg
04 Nov 2013 by Jasmine Stone / 1 Comment
South African-based ad agency, Joe Public, created this masterful campaign for a school in Johannesburg that teaches in both English and Afrikaans. The campaign features a series of posters with poetry on them – that’s not the clever part though. The clever part is that each of the poems can be read word-for-word in both English and Afrikaans, with only slight changes in meaning.
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Instagram Ads Will Look Like This In Your Feed [PICS]
25 Oct 2013 by Jasmine Stone / No Comments
Slowly, surely and inevitably, our social media spaces are becoming commercialised. We all knew it was coming – it’s just a matter of coming to terms with it, getting used to the new layout and trying to make the best of it. This time, it’s Instagram’s turn to start earning some cold hard cash.
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