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Advertising
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Marshall Is Selling Mini-Fridges That Look Like Guitar Amps [VIDEO]
27 Mar 2012 by Jasmine Stone / 1 Comment
Iconic amplifier company Marshall has expanded into selling people drums and headphones over the past couple of years – and now they’ve announced a mini-fridge that looks like an amp on the outside, but has an inside made to hold dozens of cold beverages. Shut up and take my money.
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Epic Dollar Shave Club Commercial Is Epic [VIDEO]
07 Mar 2012 by Jasmine Stone / 2 Comments
A new website, called Dollar Shave Club, just launched. What are they all about? Look, I can tell you – or you can watch this video. The level of awesomeness you are about to experience knows no boundaries. Check it out inside.
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New Gorillaz Music Video (Featuring Andre 3000) Goes Viral [VIDEO]
01 Mar 2012 by Jasmine Stone / 1 Comment
The music video for “DoYaThing” — the new collaboration between the Gorillaz, Andre 3000 and LCD Soundsystem’s James Murphy – dropped yesterday, as part of Converse’s ongoing “3 Artists, 1 Song” campaign. The promo track was released along with the limited edition Chuck Taylor All Star Gorillaz Collection, which is on sale now.
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Face-Recognizing Billboard Only Displays Ad To Women
22 Feb 2012 by Jasmine Stone / 1 Comment
An intelligent billboard set up in London has facial recognition tech built in that lets it scan passersby for gender – if a woman stops to take a look, it plays a 40-second video clip. Dudes only get a link to the advertiser’s website. It’s like they’re trying to send a message or something.
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ASA Bans “Sexist” Airline Ad Campaign [PICS]
15 Feb 2012 by Jasmine Stone / No Comments
Irish low-cost airline, Ryanair knows that sex sells. That’s why they ran an ad campaign last year which showed scantily-clad models in lingerie with the strap line “Red Hot Fares & Crew.” But the advert has been banned by the ASA, after staff members from Ryanair complained. They say it portrays cabin crew as glamour models and that they subsequently feel objectified.
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New Amazon Ad Pokes Fun At iPad [VIDEO]
10 Feb 2012 by Jasmine Stone / 3 Comments
In the battle for king of the ebook readers, Apple has been fighting pretty hard. iBooks for the iPad is a beautiful piece of software, there’s no denying it. Apple’s only real competition comes from Amazon, with it’s range of Kindle products. These have all been revamped recently – with a new ad to go with it. Full vid after the jump.
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This Eco-Advertising By McDonald’s California Is Illegal…To Remove
08 Feb 2012 by Jasmine Stone / No Comments
Very clever McDonald’s. The fast food giant has introduced eco-advertising to its marketing strategy – in the form of a seed bomb campaign by designer Sean Click. It’s not the first time the technique has been used, but the ingenious part of the McD’s seed bomb ad that has blossomed on the side of a California highway is that its removal would probably be illegal.
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Old Spice Once Again Delivers An Epic Advert [VIDEO]
07 Feb 2012 by Jasmine Stone / No Comments
Old Spice is so powerful, it sells itself in other people’s commercials. No, really, true story. If that’s still not enough for you, then how about Terry Crews’ pecs making super cute laser sounds? Video after the jump.
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OK Go’s Insane Chevy Music Vid [VIDEO]
06 Feb 2012 by Jasmine Stone / No Comments
Yesterday, OK Go released their new music video for Needing/Getting, which doubled as a Super Bowl ad for the Chevy Sonic. The band drives a Chevy fitted with retractable arms down a 3km stretch of desert lined with 1 000 instruments to perform a version of “Needing/Getting” that took four months to prep and four days to shoot.
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Latest Businessweek Cover Shows Two Planes “Getting It On”
03 Feb 2012 by Jasmine Stone / No Comments
Well. This just brings a whole other meaning to the phrase “mile high club”. Referring to an article about two airlines merging, Bloomberg Businessweek’s newest issue front cover features a lewd moment between the two companies’ planes.
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Human-Shaped Remote-Controlled Planes Fly Around NYC [VIDEO]
31 Jan 2012 by Jasmine Stone / No Comments
I’m not entirely sure I care that this is just some publicity stunt for a mediocre-to-bad “found footage” film about super heroes. This is awesome advertising. Click through to see how 20th Century Fox teamed up with Thinkmodo for their unusual viral promotion for the upcoming Chronicle.
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Radvertising: Megan Fox Island [VIDEO]
23 Jan 2012 by Jasmine Stone / No Comments
Alright. Yes. Pairing your product with an attractive woman is not exactly an original advertising tactic, and if anything the world could do with a little less of that. But because this happens to be a Brazilian TV ad for a language school, and a funny one, we can put these concerns momentarily aside.
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Company Apologises For Naked Man In Children’s Clothing Ad [GRAPHIC IMAGE]
05 Jan 2012 by Jasmine Stone / 4 Comments
French clothing company, La Redoute has been left red-faced regarding an ad on their website. In the foreground of the advertisement in question, four young children play happily on a beach. In the background, a naked guy is going for a relaxing, pants-free stroll. Pic after the jump.
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Anti-Obesity Ads Targeting Children Draws Controversy
04 Jan 2012 by Jasmine Stone / No Comments
An advertising campaign addressing anti-obesity among children has come under fire in America. Many parents feel Strong4Life and their “Stop Sugarcoating” campaign blames the victims. One advert sees a chubby, young girl who stands with her arms crossed facing the camera. The tagline reads: “WARNING: It’s hard to be a little girl if you’re not.”
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Breaking: Mavericks Billboards To Come Down Rules ASA
08 Dec 2011 by Jasmine Stone / 2 Comments
Following a complaint, the Advertising Standards Authority (ASA) has ruled that two controversial Mavericks billboard ads erected in Cape Town to promote the club’s new fragrance, Alibis, must be withdrawn.
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The First Beer In Space [VIDEO]
28 Nov 2011 by Jasmine Stone / 3 Comments
A couple of “Natty Light” enthusiasts approached the brewer, Natural Ice with the idea to make the mediocre frat-house beer slightly more remarkable by making it the first to be sent into space. Their spacecraft’ was a styrofoam cooler, a GPS tracking device, and an HD camera, launched into space with a weather balloon last week.
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Radvertising: Old Spice Is Still Doing Nicely [VIDEO]
22 Nov 2011 by Jasmine Stone / 2 Comments
I feel a little bad for Widen + Kennedy, Old Spice’s advertising agency; everything they’ve done since introducing Isaiah Mustafa as the Old Spice Guy has been subject to comparison, not always fairly. Which is a pity, because they’re killing it here with their new “Smell Better Than Yourself” campaign. Check out the video, after the jump.
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Monday Radvertising: Innocent’s Tweet & Eat Campaign
14 Nov 2011 by Jasmine Stone / No Comments
Whenever anybody talks about viral advertising, something deep inside me gets a little closer to breaking. So please understand that when I say that this campaign by Innocent Foods, which lowers its prices the more social media exposure it gets (“the more people that tweet, the cheaper you eat”) could go nicely viral, I mean it.
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ASA Bans New Marc Jacobs Ad For “Sexualising Children”
10 Nov 2011 by Jasmine Stone / No Comments
The Advertising Standards Authority in the UK has ruled that a new ad for perfume, created by designer Marc Jacobs, sexualizes children. The campaign features teenage actress Dakota Fanning posing with an oversized bottle of perfume between her legs. The fragrance is called “Oh, Lola!” and the name is a reference to the famous literary character Lolita. You know, the 12 year-old who had sex with a man four times her age.
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ASA Pulls Axe Advert Because It Offends Christian Viewers [Video]
26 Oct 2011 by Jasmine Stone / 8 Comments
The Advertising Standards Authority has ruled that an Axe deodorant advert be pulled. In the ad, angels can be seen falling from heaven because they are attracted to a man’s deodorant. But a viewer laid a complaint, claiming it offends Christians. According to him, angels aren’t supposed to forfeit their heavenly status for mortal desires.
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Winklevoss Twins Are Still Driving Zuckerburg Nuts
14 Sep 2011 by Jasmine Stone / 2 Comments
The dispute between Cameron and Tyler Winklevoss and Facebook founder Mark Zuckerburg has still not been put out to pasture. The disgruntled Winklefaces are currently starring in a terribly clever TV ad during which they take a dig at Zuckerburg for stealing their social network idea. In other news, the ad is for pistachio nuts.
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Radvertising? Warner Bros. Promotes ‘Contagion’ Film With Bacteria Billboard
09 Sep 2011 by Jasmine Stone / No Comments
Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.
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How To Market Bulletproof Glass Like A Boss [VIDEO]
02 Sep 2011 by Jasmine Stone / 1 Comment
The president and CEO of Texas Armoring Corporation wanted to put potential customers’ minds at ease about the efficiacy of his company’s bullet-resistant glass. So, like any other sane person, he got one of his employees to shoot at him with an AK-47 while he stood behind the glass.
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Twitter To Show Ads From Companies You Don’t Follow
01 Sep 2011 by Jasmine Stone / 2 Comments
You’re not all on Twitter. I get that; I know people who don’t drink alcohol, either, and I don’t judge them for that. To all you cool social media cats, though, this is troubling: Twitter is readying a new ad product that will serve up ads to users from company accounts they don’t already follow.
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Foo Fighters Made A Fake Gay Porn Video To Promote Upcoming Tour [VIDEO]
30 Aug 2011 by Jasmine Stone / No Comments
Foo Fighters don’t actually have to promote anything to get people to shell out cash for their upcoming North America tour, but because they had a fat wad of cash to spend on advertising and some guy in marketing wouldn’t stop saying the word ‘viral,’ they’ve put this video together for you. Take a look.
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Mercedes Gave This Kid A Free Bionic Hand
23 Aug 2011 by Jasmine Stone / No Comments
14-year-old Matthew James’ left arm only developed to the wrist. Which is why Matthew sent a letter to the Mercedes F1 team, offering them free advertising space on a new £35,000 (ZAR 414 000) robot hand if they would pay for it. Which worked out pretty okay, because now has a custom i-LIMB Pulse hand from Touch Bionics.
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Radvertising: Stop-Motion Film Made With 350 000 Post-It Notes
05 Aug 2011 by Jasmine Stone / No Comments
Melissa, a Brazilian footwear brand, is doing it right. They created this giant time-lapse video on the side of a building in SãoPaolo using Post-it notes as analog pixels. I’m not totally clear on why this would make me want to buy shoes, but whatever it looks amazing.
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Greenpeace Ad: The Death Star Is A Volkswagen [VIDEO]
29 Jun 2011 by Jasmine Stone / 2 Comments
You guys remember that VW commercial that ran during the Superbowl with a tiny Darth Vader? Well, Greenpeace does. And they’ve made a spoof follow-up in an effort to call attention to the automaker’s environmental record. Liberal media sentiments aside, it’s cute – click through for a tiny Vader and a Message About The Environment.
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Radvertising: Slow Motion Beer Advertising Is The Best Kind [VIDEO]
09 Jun 2011 by Jasmine Stone / No Comments
Look, I don’t like to court contradiction, least of all on the web, but I think I may have accidentally lied to you guys yesterday. I told you that this beer advertisement was the best beer ad that there ever was, and I meant it. I did. But then the internet showed me this.
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Quite Possibly The Best Beer Commercial That There Ever Was [VIDEO]
08 Jun 2011 by Jasmine Stone / 1 Comment
moonage3, who uploaded this advert by Hahn Brewery, called it the ‘Most EPIC beer commercial EVER.’ Now, the word ‘epic’ is getting a little stale, and nobody likes too many letters in upper case, but just this once I’m in agreement with moonage3. Please. Let Hahn Brewery show you how they put awesome in a bottle.
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