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Advertising
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Five Hot Advertising Trends of 2012
13 Dec 2012 by Jasmine Stone / 1 Comment
Mashable has put together its top five advertising trends of 2012. They say the trends are “mostly about the shifting ways that consumers experience content and how publishers hope to harness those experiences.” So pretty much the same as every other year. Here’s the list:
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Australian Metro’s Brilliant “Dumb Ways to Die” Safety Video Goes Viral [VIDEO]
19 Nov 2012 by Jasmine Stone / No Comments
The Australian Metro recently needed to get out a safety message to their commuters. But not wanting to go the somewhat boring route of a traditional PSA, they opted instead for an edgy video featuring cute characters killing themselves in idiotic ways.
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Radvertising: The Tradition Continues – New Liqui-Fruit Girl Announced [VIDEO]
29 Oct 2012 by Jasmine Stone / No Comments
The Liqui-Fruit Girl. It’s something of an unofficial tradition in South African pop culture. And every ten years or so, South Africa is treated to a revamp of an custom dating back to a time before most of us were sentient, or even alive. We’ve documented the dawn and progression of the Liqui-Fruit girl as an advertising […]
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 3
24 Oct 2012 by Seth Rotherham / No Comments
Who remembers the ‘Desert Oasis Fantasy Girl’ they featured? Remember the one about a girl waiting for a bus somewhere far away from the city. Hot..
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 2
19 Oct 2012 by Jasmine Stone / No Comments
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 1
16 Oct 2012 by Jasmine Stone / 1 Comment
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
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Radvertising: That Tokoloshe “News” Story [VIDEO]
19 Sep 2012 by Jasmine Stone / 1 Comment
Last week Monday a news item was seeded to Wat Kyk Jy and Life is Savage as part of a teaser campaign. The Tokoloshe was in the news again. But why? Click through to find out.
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Apple’s New Ads Targeting Their Fanboys Draw Negative Backlash [VIDEO]
31 Jul 2012 by Jasmine Stone / 7 Comments
While we’ve pretty much come to expect Apple to offend at least one group of people – normally BlackBerry or Windows users – in their adverts, poking fun at the people actually BUYING your products is perhaps going a bit too far. Their latest three commercials, flighted during the Olympic coverage on Friday in America, feature an Apple Store employee (a ‘genius’) who has to help idiotic Mac users make videos and other simple tasks. Can you guess where this is going?
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Are These The Most Sponsorable Olympic Athletes?
26 Jul 2012 by Jasmine Stone / No Comments
Social media has become an important part of many people’s daily lives, and it has also changed the way most marketing campaigns run. On top of this, it’s become an essential marketing tool for modern athletes.
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Martin Scorsese Is In Front Of The Camera For Apple’s Latest Siri Ad [VIDEO]
24 Jul 2012 by Jasmine Stone / No Comments
In Apple’s latest ad promoting its virtual assistant, it called on legendary film director Martin Scorsese. Shot in the back of cab driving through New York city, Scorsese uses Siri to help him with a handful of simple tasks.
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Badvertising: Tropika Rips Off Famous Viral Campaign? [VIDEO]
23 Jul 2012 by Jasmine Stone / 3 Comments
Flash mobs have been popular, and the concept generally always draws attention. But what happens when you copy an existing idea, for a big brand?
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Radvertising: Shatner Stars In New Local Insurance Ad [VIDEO]
11 Jul 2012 by Jasmine Stone / 3 Comments
William Shatner paid a little visit to South Africa recently – to do the most unusual of things. The former Boston Legal star has teamed up with Dial Direct insurance for a new ad, Denny Crane style.
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Draftfcb Acquires Hellocomputer
05 Jul 2012 by Seth Rotherham / No Comments
Draftfcb has just announced it has acquired award-winning digital agency, Hellocomputer. Besides the little known fact that Hellocomputer designed the main 2oceansvibe logo, did you know that The Dirty Skirts’ guitarist, and avid 2oceansViber, David Moffatt, is Hellocomputer’s Managing Director? Dave would have been chuffed when the Skirts walked away with the “Best Alternative Album” […]
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Radvertising: Virgin Mobile Hires Brad Pitt’s Brother As Face Of Brand [VIDEO]
04 Jul 2012 by Jasmine Stone / No Comments
Have you ever heard of Doug Pitt? No, we didn’t think so. But we’ll give Doug this: he’s the second most famous Pitt in his family. Unlike his famous brother, Brad, Doug Pitt has never been the star of anything. So, Virgin Mobile have decided to make things fairer in the Pitt family. This is Doug’s first non-celebrity endorsement deal. Doug has quite a vibe going on.
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Nando’s Does Not Want To Advertise On DStv
25 Jun 2012 by Jasmine Stone / No Comments
DStv has recently graciously lifted its self-imposed suspension of Nando’s “Diversity” anti-xenophobia ad. But it seems this incredibly generous move by DStv has gone unappreciated by Nando’s. The restaurant-chain says it won’t be spending any money to have that advert flighted on DStv.
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BREAKING: TopTV To Flight Banned Nando’s Advert
20 Jun 2012 by Jasmine Stone / 4 Comments
Not one of South Africa’s TV channels have had the balls to show the new Nando’s TV advert. So TopTV has decided to step up and teach the rest a lesson in freedom of speech. They say it should be up to the public to choose whether or not they want to watch it.
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Skype To Introduce Advertising To Distract You During Calls
15 Jun 2012 by Jasmine Stone / 1 Comment
Skype have just introduced a new ‘feature’ called Conversation Ads, which displays advertisements during audio calls. Which sucks. To nobody’s surprise they’re trying to spin the feature as somehow good for users – apparently the ads “could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences.”
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Harvey Nichols Campaign Showing Models Wetting Themselves Sparks Outrage [PICS]
08 Jun 2012 by Jasmine Stone / 1 Comment
Harvey Nichols in the UK came under fire this week for their latest advertising campaign. Meant to promote their summer sale, the posters depict models that have apparently wet their pants with excitement. The slogan reads: “The Harvey Nichols Sale…Try To Contain Your Excitement.”
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Nando’s Prepares To Battle TV Ban
07 Jun 2012 by Jasmine Stone / 1 Comment
Less than a week ago Nando’s launched their popular #Diversity campaign, which celebrates SA’s rich cultural heritage. Shortly afterward, local channels banned the television ad, which they claimed “trivialises xenophobia” and “could be deemed offensive”. Nando’s are not having it.
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Jaguar Responds To Latest Mad Men Episode
30 May 2012 by Jasmine Stone / No Comments
If you haven’t seen the latest episode of Mad Man, now is a good time to stop reading, as there are some spoilers ahead. The latest episode of season five of the show saw Sterling Cooper Draper Price trying to woo the business of automobile manufacturer, Jaguar. Their method wasn’t too orthodox. Jaguar took to Twitter to respond.
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ANC Doesn’t Want Anyone To Advertise With City Press
25 May 2012 by Jasmine Stone / 2 Comments
The ANC is outraged at the South African National Editor’s Forum’s reaction to its call to boycott the City Press newspaper, following its publication of Brett Murray’s painting. It has now gone a step further, issuing a statement calling advertisers to no longer advertise in the paper.
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Patrick Holford Kids Supplement Found Guilty Of Misleading Advertising
17 May 2012 by Jasmine Stone / No Comments
So it turns out that one of the Patrick Holford supplement range products – called Smart Kids Brain Boost – does not actually enhance mental performance. This was revealed in a ruling by the Advertising Standards Authority. The company will now have to change the name of the product, as well as remove the term “intelligent fats” from the packaging.
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Guinness Turns Submarine Into Underwater Bar [PICS]
17 May 2012 by Jasmine Stone / No Comments
Branding! It’s good for you. Jump Studios, a London-based architecture firm, recently finished up the interior on a submarine for Guinness’ deep-sea bar, which plunged to the depths of the Baltic on its maiden voyage. The sub was commissioned to celebrate Guinness’ 250th anniversary. Take a look at the thing after the jump.
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Marketing Insight: South Africa A Key Region In “Southern Axis Of Opportunity”
14 May 2012 by Jasmine Stone / No Comments
When Sir Martin Sorrell speaks about marketing trends, the global advertising and marketing fraternity takes note. The CEO of WPP, the world’s largest advertising and marketing services company, Sir Martin recently gave his view on the top ten trends facing marketers and ad agencies right now. South Africa falls within the region he referred to as the “Southern axis of opportunity” – a significant area of economic growth that cannot be ignored.
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Radvertising: Sacha Baron Cohen Punks Robert Mugabe
09 May 2012 by Jasmine Stone / No Comments
Fancy embossed invitations to attend a preview of The Dictator, Sacha Baron Cohen’s new film, are being sent around Washington D.C. – ostensibly from “President Robert Mugabe and the Ministry of Education, Sport, Art, and Culture.” Zimbabwe’s art ministry has assured reporters that it hasn’t come from them.
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New Old Spice Advert Wants You To “Believe In Yoursmellf” [VIDEO]
24 Apr 2012 by Jasmine Stone / No Comments
Old Spice – makers of the best TV adverts in the world – has a new campaign. In it, they urge the average guy on the street to simply believe “in yoursmellf.” But what does a skinny white guy who wins all the sports, has a sophisticated group of friends, and dating Heather Graham have to do with it all? You’ll have to see for yourself.
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Charlie Sheen’s Hilarious Bavaria Beer Commercial [VIDEO]
16 Apr 2012 by Jasmine Stone / 1 Comment
You can say a lot of things about Charlie Sheen, but the guy’s sense of humour is pretty legit. Check out his appearance in a TV advert for Bavaria’s non-alcoholic beer – blatantly mocking his sobriety – after the jump.
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Mind-Blowing TNT Public Advertising Is Mind-Blowing [VIDEO]
12 Apr 2012 by Jasmine Stone / 1 Comment
A big, red push button was recently placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. The result is nothing short of mind-blowing. Find out what happened – after the jump!
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Matthew Bull’s Open Letter: Ad Industry Is Losing Talented Thinkers
28 Mar 2012 by Jasmine Stone / 1 Comment
The advertising industry needs to “stop being stereotypical” about talent if it wants to retain it. That’s the opinion of Matthew Bull, former chairman of Lowe and Partners, founder of Lowe Bull agency in South Africa, and now a partner at The Bull-White House in New York. He’s written an open letter on the topic, in which he makes an interesting distinction between “wordthinkers” and “visualthinkers”.
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Bank War Continues As FNB Disputes Standard Bank’s Pricing Announcement
27 Mar 2012 by Jasmine Stone / No Comments
A month ago the battle between FNB and Standard Bank was just heating up. Following Standard Bank’s complaints about FNB’s “misleading” advertising in February, the banks remain at loggerheads. In recent days FNB has lodged a complaint with the Advertising Standards Authority (ASA) about its competitor, which it says is now attempting “to sell nonexistent products”.
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2oceansvibe Partners
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