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Marketing
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World’s First Halal “Whisky” Made Without Alcohol Going On Sale
04 Nov 2011 by Jasmine Stone / No Comments
The words Halal and whisky are certainly two words we never expected to see in the same sentence. Now add to that “non-alcoholic”, and you’ve got yourself a fine example of the word “juxtaposition” – the placement of at least two things, usually abstract concepts, near each other.
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South African Fortified Wines Will No Longer Be Called “Port”
19 Sep 2011 by Jasmine Stone / No Comments
A European Union trade pact that dictates that the name “port” may only apply to fortified wines from Portugal will mean that the word will disappear entirely from bottle labels in this country by the beginning of January next year. The move has been on the cards since 2000, when the South African government agreed to stop using it.
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Old Spice’s Sea Captain [VIDEO]
08 Sep 2011 by Jasmine Stone / No Comments
It looks as if 2oceansVibe was right when we thought that Old Spice was going to start using multiple spokespersons for the continuation of their viral campaign. Isaiah Mustafa versus Fabio came and went, but the show must go on for how ordinary guys can be transformed by the brand’s scents. Introducing: Sea Captain.
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Unprecedented US Hot Dog Wars Are Taking Things To The Next Level
17 Aug 2011 by Jasmine Stone / 1 Comment
Normally hot dog stories are about who shoves the most hot dogs down their gullet. This one is different. It’s hot dog maker versus hot dog maker in a US federal district court, as each claims their product is better than their competitor’s. It’s Kraft Foods versus Sara Lee Corporation. It’s a $1,6 billion sausage product war.
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Media Heavyweight, Bob Garfield Headlines At Digital Edge Live 2011
11 Aug 2011 by Jasmine Stone / No Comments
USA’s heavyweight champion of the media and marketing world, Bob Garfield, will be stepping into the ring to inspire and incite a South African audience at the upcoming Digital Edge Live showdown on 14 October.
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Russians In Bikinis Patriotically Wash Cars For Vladimir Putin [VIDEO]
28 Jul 2011 by Jasmine Stone / 4 Comments
There are two aspects to this video. The first is very obvious: girls chose to wash Russian-made cars in bikinis for Vladimir Putin, as the headline suggests. And the other is the awkward on air moment between the two television news presenters that happens after they cover the story.
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Old Spice Guy Vs Fabio, Mano-A-Mano, Live Tonight [VIDEO]
26 Jul 2011 by Jasmine Stone / No Comments
Where are you going to be at 18h00 this evening? I know what I’m going to be doing – and let’s be honest about this – you know what you should be doing too, right? Something awesome might happen. The Old Spice Guy has accepted Fabio’s challenge and they will have some sort of bathroom face-off, live, on YouTube.
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There’s A New Old Spice Guy, But Why? [VIDEO]
21 Jul 2011 by Jasmine Stone / 2 Comments
Former NFL star Isaiah Mustafa, the character from the Old Spice adverts, has received some new competition from former romance novel cover-boy, Fabio. Old Spice did some rebranding last year and Mustafa’s campaign is regarded as one of the greatest viral campaigns ever conceived. One has to wonder what Wieden+Kennedy, Old Spice’s agency, is up to now.
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Catch The Integrated Marketing Communications Conference In Jozi, Next Month
18 May 2011 by Seth Rotherham / 1 Comment
The Integrated Marketing Communication Conference is happening in Johannesburg next month, having made the move from the Cape Town venue of the last event in October 2010. The IMCC brings together a host of marketing thought-leaders to discuss topics like: the benefits of online media; the vast opportunities available through social media marketing; integrating communications strategies […]
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Kalahari.net Is Having A Ding Dong Time With Election Posters
12 May 2011 by Jasmine Stone / No Comments
2oceansvibers are renowned for appreciating a bit of creative advertising humour from time to time. And with electioneering currently taking up a rather large amount of media space as we get ready for the local government elections next Wednesday, the ever resourceful Kalahari.net has decided to bless us with some radvertising.
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Facebook Sued – Parent Doesn’t Like ‘Likes’
05 May 2011 by Jasmine Stone / 1 Comment
In other Facebook news today, the social media platform is in hot water again for its marketing tactics. A father in the US is suing Facebook for not getting permission from parents or guardians before letting other users know when children ‘like’ brands. I’m not sure my dad would know what a ‘like’ was if it hit him with a stick.
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Two McDonald’s Execs Set To Launch Healthy Restaurant – No Spice
08 Feb 2011 by Jasmine Stone / No Comments
In a great example of irony, two McDonald’s executives have decided to throw the concept of fast food on its head and launch a chain of healthy restaurants. However, more ironic is the name that has been given to the chain: Lyfe. You are not going to believe this.
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Blood And Semen Next From Gaga
27 Jan 2011 by Jasmine Stone / 1 Comment
Building on the solid foundation laid by her meat dresses, Lady Gaga will be launching a fragrance that captures the essence of blood and semen. Yup, blood and semen. Those two. In a dark and sweaty club I can see this working. It’s edgy. In the workplace? No. Go wash man, you smell like a crime scene.
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Oprah Unveils Half Of Another Woman As Her Sister
25 Jan 2011 by Jasmine Stone / 1 Comment
Oprah Winfrey had all of America giddy yesterday when she finally revealed the “miracle of miracles” she’s been hyping for a while now. The big woo ha? She has a half-sister the same full size as herself. Named Patricia for now, Oprah’s half-sis hails from Milwaukee and loves the media mogul’s new network launched recently. Publicity stunt with a p, right?
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OK Go’s Toasty New Video
10 Nov 2010 by Jasmine Stone / 4 Comments
Just last week we reported how Myspace was repositioning itself as a “social entertainment platform”. As if to prove us right, they’ve only gone and exclusively previewed the brilliant new OK Go music video featuring 2,430 slices of toast in one of the most epic stop-motion animations I’ve seen in a long time.
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Five Reasons Why Myspace Is About To Fail (For Real This Time)
05 Nov 2010 by Jasmine Stone / 4 Comments
In the wake of the news that Rupert Murdoch’s News Corp has declared that “Myspace is a problem” and has given the beleaguered social networking site months to sort itself out, we take a look at the reasons why the original posterchild of Web 2.0 is dying.
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Yes, Advertising To Kids Is Important
04 Oct 2010 by Jasmine Stone / No Comments
Marmite, Mrs Balls Chutney, Iron Brew, and Tropica. These are the flavours of my childhood, and every now and then, a craving hits, and the inevitable binge ensues. I know, I disgust myself. Happily, I’ve been vindicated by science. Get a child hooked on your product in their formative years, and you’ve got them for life.
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THE OLD PETER STUYVESANT CIGARETTE COMMERCIALS – NEVER FORGET
13 May 2010 by Seth Rotherham / 3 Comments
Yes, I am quite aware that you “used to LOVE those Stuyvesant” ads. That’s why you’re here – because we specialise in giving you what you want. And I tell you what, you’d get a whole lot more if I had you right here next to me. Ch-ch-check it out. It’s AWESOME! The World at […]
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DAVID DUCHOVNY STARS AS SETH ROTHERHAM
08 Apr 2010 by Seth Rotherham / 6 Comments
Well not really, but there are certain elements in this trailer that do ring a bell. With all the 2oceansvibe Associate Brands “taking care” of the vibe in general, one can draw comparisons. Obviously the movie “The Joneses” is quite tongue-in-cheek about the whole thing – whereas here at 2oceansvibe, it’s common knowledge that we […]
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KALAHARI GOING FOR A 2OCEANSVIBE VIBE
01 Mar 2010 by Seth Rotherham / 1 Comment
I gotta say it, Spling isn’t far off the mark with their observation of SA’s top online shopping destination, Kalahari.net – stating “Kalahari Gets a Whiff of The 2OceansVibe.” Spling asks the question : When was the last time you spotted a gorgeous woman wearing nothing but cut-off jeans? I don’t think I ever have… […]
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ANOTHER OLD SPICE AD
24 Feb 2010 by Seth Rotherham / No Comments
Loving these Old Spice ads. If you missed the last one with the guy on the boat, check it out here. But, for now, enjoy this character. I’m fine with that vibe. It’s right up our street. It’s right up your street. This is our street and everyone is up it. [thanks paul]
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SWEDEN HAS TURNED ME INTO SOME KIND OF A HERO
11 Feb 2010 by Seth Rotherham / 1 Comment
I had no idea I was so big in Sweden. It seems 2oceansvibe’s new style of broadcasting – giving the people what they want – is making a massive impression overseas. Check it out! Click the image for full video. Click here for video Pretty cool, hey? CLICK HERE for more information. [thanks andy]
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