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Marketing
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Old Spice Launches New Spokeperson – Mr Wolfdog [VIDEO]
11 Mar 2013 by Jasmine Stone / No Comments
Old Spice’s ad agency, Wieden+Kennedy has introduced a new spokesperson to the now revered line of YouTube Old Spice spokespeople, which has included the likes of Isaiah Mustafa and Fabio Lanzoni. The ambassador for their Wild Collection is a wolf, Mr Wolfdog. And obviously, he has been appointed their Executive Director of Marketing, and enjoys his […]
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According To Brand SA: Oscar Pistorius, Police Brutality, And Marikana Haven’t Harmed The Country’s Reputation [VIDEO]
05 Mar 2013 by Jasmine Stone / 1 Comment
Ayanda-Allie Payne, eNCA News anchor challenges Brand SA CEO, Miller Matola in light of the recent headlines that have placed South Africa in a bad light. Payne and Matola discuss issues ranging from the Oscar Pistorius trial to the brutal death of Mido Macia at the hands of the police, and the Marikana massacre. Payne […]
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The Changing Face Of Online Advertising – Mashable’s Tips For Brands In 2013
09 Jan 2013 by Seth Rotherham / 1 Comment
You need to box smart these days, if you want to take your brand / clients to the next level. Banner ads and bullshit reports about “Advertising Value Equivalent” just won’t cut it anymore. You need to move ahead and keep your finger on the pulse, before you get eaten. Here’s how:
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Real World Guns Are Being Marketed In War-Based Video Games
27 Dec 2012 by Jasmine Stone / No Comments
As US gun laws come under the spotlight after the tragic mass shooting at Sandy Hook Elementary in Connecticut another issue is receiving press, that of weapon manufacturers using games such as Medal Of Honor to market their wares.
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Old Spice Lays Down Crazy Internet Challenge To Find Strategist
31 Oct 2012 by Jasmine Stone / 1 Comment
Wieden + Kennedy, the ad agency that looks after the Old Spice, has come up with a novel way to find the brand’s next social media strategist. They have setup a list of interesting social media challenges that must be completed by November 5th.
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This Is How Google Makes Over $100 Million A Day [Infographic]
30 Oct 2012 by Jasmine Stone / 1 Comment
As one of the world’s biggest and most successful companies, it’s no surprise that Google is pretty much the first place people look when they’re considering online advertising. But, what exactly does that mean for the search giant? As it turns out, it means money, lots and lots of money.
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Radvertising: The Truth About “That Time Of The Month” [VIDEO]
17 Oct 2012 by Jasmine Stone / 1 Comment
When a brand gets called out by a civilian on any of the various, very popular, very public social platforms it can only go one of a few ways, and usually they all end up with the brand having egg on its face. Unless you are UK-based maxipad maker Bodyform, who spun one man’s comments into a brilliant marketing opportunity.
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Radvertising: The Real Bears Anti-Soft Drink Ad Angers Industry [VIDEO]
11 Oct 2012 by Jasmine Stone / 2 Comments
An American ad agency, together with the Centre for Science in the Public Interest, have thrown down the gauntlet to the giants of the soft drink industry with a controversial new three-and-a-half minute video that looks at the health risks of the overconsumption of sugary, carbonated drinks.
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Two British Students Paid Off Almost R500 000 In Student Debt By Selling Their Faces
11 Oct 2012 by Jasmine Stone / No Comments
Paying off student loans is never easy, even more so when decent-paying jobs are few and far between. Which is exactly what drove two British students to turn their faces into marketing and advertising real estate.
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RADVERTISING: Paso Wine Man On Vino Variety
20 Sep 2012 by Jasmine Stone / 2 Comments
“Does a man have only one life? Yes. One wife? Occasionally. One wine? Preposterous.” That’s how Paso Robles’s Wine Man begins his argument promoting the enjoyment of wine in all its varieties, kicking off what is probably the best ad for wine I’ve ever seen.
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Nestle’s Creepy Mandate To UK Customers, “We Will Find You”
20 Sep 2012 by Jasmine Stone / 4 Comments
In an attempt to recreate Willy Wonka’s famous “Golden Ticket”, Nestle has launched a new, not-dodgy-at-all, marketing campaign. They will be “stalking” six “lucky” customers using GPS-trackers that have been embedded in selected chocolate bars.
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Facebook: Large, Unwanted Adverts Coming To Your Newsfeed Soon
15 Aug 2012 by Jasmine Stone / No Comments
Share price is a fallin’, advertisers are a ballin’. So what’s next for Facebook? Forcing large, unwanted adverts in your face, that’s what.
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Tweet-Controlled London Eye Light Show To Reflect Feelings About The Olympics
23 Jul 2012 by Jasmine Stone / No Comments
Social media is being used more and more creatively in efforts to drive attention toward media campaigns. The London Eye will be the next vessel to provide the basis of a new experiment.
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Badvertising: Tropika Rips Off Famous Viral Campaign? [VIDEO]
23 Jul 2012 by Jasmine Stone / 3 Comments
Flash mobs have been popular, and the concept generally always draws attention. But what happens when you copy an existing idea, for a big brand?
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RIM Says Delay In Launch Of New BlackBerrys Until Next Year Is Good Idea
10 Jul 2012 by Jasmine Stone / No Comments
RIM’s new marketing chief, Frank Boulben, said on Monday that delaying the launch of the new generation of BlackBerrys until next year will give retailers more time to focus on the revamped smartphones once they hit store shelves.
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World First – One-Click Viral Video Concept Generator
19 Jun 2012 by Jasmine Stone / No Comments
Viral videos are where it’s at these days, try think of brand that’s managed to hold your attention for more than a fleeting moment without using one. Came up blank? Me too. Now imagine being on the other side of the fence and trying to come up with said, amazing video. Still blank? Fear not, August’s Viral Video Concept Generator has got you covered.
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RADVERTISING: Coca-Cola’s Awesome New Ad Restores Faith In Humanity [VIDEO]
14 Jun 2012 by Jasmine Stone / 4 Comments
Every day, around the world, security cameras silently observe us. Tirelessly they wait and watch, hoping to capture something significant. Usually, the only footage that ever sees the light of day is the kind that implicates someone in a crime or offence, but in reality they capture so much more. Click through for a glimpse of the heart-warming side of surveillance.
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Reveal Day: The New .Com Domain Names Are Coming
14 Jun 2012 by Jasmine Stone / No Comments
Yesterday, the Internet Corporation for Assigned Names and Numbers (ICANN), the international body that regulates the Internet, released its list of applicants for new .com alternatives. There are obvious ones like .amazon and .hsbc, but less obvious ones like .ninja have also crept in. A few South African companies also got involved.
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Twitter’s First Official TV Ads, #Underwhelming [VIDEO]
12 Jun 2012 by Jasmine Stone / No Comments
On Sunday Twitter aired its first ever TV commercials. The series of shorts are centered on America’s favourite past-time, Nascar racing, and push their new message: “See what he sees.” Click through to see the clips.
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Nando’s Prepares To Battle TV Ban
07 Jun 2012 by Jasmine Stone / 1 Comment
Less than a week ago Nando’s launched their popular #Diversity campaign, which celebrates SA’s rich cultural heritage. Shortly afterward, local channels banned the television ad, which they claimed “trivialises xenophobia” and “could be deemed offensive”. Nando’s are not having it.
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Marketing Insight: South Africa A Key Region In “Southern Axis Of Opportunity”
14 May 2012 by Jasmine Stone / No Comments
When Sir Martin Sorrell speaks about marketing trends, the global advertising and marketing fraternity takes note. The CEO of WPP, the world’s largest advertising and marketing services company, Sir Martin recently gave his view on the top ten trends facing marketers and ad agencies right now. South Africa falls within the region he referred to as the “Southern axis of opportunity” – a significant area of economic growth that cannot be ignored.
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Harry Wins Invisibility, Watch His Fantastically Weird Online Video
04 May 2012 by Jasmine Stone / No Comments
Last year Stimorol rolled out a series of ads to promote their Infinity range, in the TV spots gum-chewers were caught in an infinite loop of increasingly bizarre situations. In their latest radvertising venture we’re taken to even more bizarre heights, featuring an anthro-dog, a bouncer in a tie-dyed one piece and a creepy man in a polo-neck.
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Indie Princess And Badass Mother Star In Apple’s New Siri Ads [VIDEO]
17 Apr 2012 by Jasmine Stone / No Comments
Apple have been known to lure some of the entertainment industry’s biggest names to promote their products, and their two latest ambassadors are no exception. The one has been nabbed from her throne in hipsters’ hearts, and the other from the walls of cult movie fans. Click through to see the respective icons plugging Apple’s flagship device.
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Tuesday Radvertising: Blackriver FC Does It Again For Nando’s
17 Apr 2012 by Jasmine Stone / 3 Comments
It’s been a few months since Nando’s has graced us with one of their viral hits, but the long wait is over. Hot off of the video presses, their latest offering is a cunning spoof of an all too familiar ad. Click through for the video.
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The Stubble Billboard In Town – Pure Genius
05 Apr 2012 by Seth Rotherham / No Comments
You might have caught this billboard in Cape Town CBD. It’s been created by our buddies over at Bletchley Park, for their client – Bronx Shoes. From the road it might just look like a guy with stubble. And what’s more, that stubble is in 3D. It actually comes out of the billboard. But wait, […]
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Woolies Wants You To Put All Your Eggs In Their Basket
17 Feb 2012 by Jasmine Stone / No Comments
Woolies wants you to do all of your shopping in their stores, and soon. They don’t want you to pick up a few things and then mosey on down to Pick n Pay or Spar to buy the rest of what you’re after, because it’s cheaper. Woolies have a vision: they’ll make those things cheaper because they’re opening bigger supermarkets.
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UPDATED: The ASA Has Ruled In Favour Of Frankies: Woolworths Must Remove Its Retro Drinks
01 Feb 2012 by Jasmine Stone / 4 Comments
Frankies Olde Soft Drink Company CEO, Mike Schmidt, has today revealed the small beverage manufacturer has won its case against the larger retailer. Early reports indicated that Woolworths would need to remove its entire range indefinitely, but instead it will only need to repackage its products and remove the slogan: “Good Old Fashioned”. You can read the full Advertising Standards Authority report by following this link.
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Facebook Timeline Used For Israeli Anti-Drug Campaign
06 Jan 2012 by Jasmine Stone / No Comments
Whether you love it or hate it, Facebook’s new Timeline feature is here to say. Rather than jump on the bandwagon condemning the new feature, an Israeli ad agency used it to send a powerful anti-drug message.
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Enjoy A Lovely Bottle Of Hitler Schnapps
06 Dec 2011 by Jasmine Stone / No Comments
Would you consider it a selling point for an alcoholic beverage to depict Adolf Hitler on its label? Didn’t think so. Which is why it’s so fascinating that a man, who goes by the name Rolande Marte, is attempting to sell bottles of wine and Schnapps with an image of the dictator gracing the bottle. Swastika, and so on.
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SA Cricket Sponsor Forgets To Buy Web Address
18 Nov 2011 by Seth Rotherham / 5 Comments
It’s nothing short of remarkable that Sunfoil, the cooking oil sponsor of SA Cricket, forgot to buy sunfoil.co.za – right up until the second last test that we played. The domain name was quietly snapped up by local marketing company, Bletchley Park – who are now using it to promote one of their brands – […]
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