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Marketing
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This Is How You Kickstart A Successful Kickstarter Campaign [INFOGRAPHIC]
17 Dec 2013 by Jasmine Stone / No Comments
Crowd funding. Sounds easy, dunnit? Just ask people for money and you shall receive. But it’s not that simple.
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Is This The Scariest Commercial Of All Time? [VIDEO]
04 Dec 2013 by Jasmine Stone / No Comments
Japanese tyre manufacturer, Autoway Tyres decided to ditch the “sex sells” approach, and instead tried to scare their customers into submission. Their new ad is being called the scariest ad of all time – not least of all because it actually comes with a health warning and a liability disclaimer.
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The Kremlin Insist Louis Vuitton Removes This Giant Suitcase
28 Nov 2013 by Jasmine Stone / No Comments
Russia may have a lot of political baggage – but this is just silly. A giant, two-storey designer Louis Vuitton suitcase was erected on the red square, just metres away from Vladimir Lenin’s sacred mausoleum – where the mummified body of the mastermind of the Bolshevik Revolution remains.
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CLEVER: British Airways Takes Billboard Advertising To The Next Level [VIDEO]
26 Nov 2013 by Jasmine Stone / 1 Comment
British Airways, in partnership with Ogilvy UK, have launched a staggering new campaign, called “Look up.” In so doing, they’ve revolutionised the way we see billboards, and other airlines will be kicking themselves for not doing this first.
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Samsung Billboards ‘Penis’ Spelling Error Goes Viral
26 Nov 2013 by Jasmine Stone / 9 Comments
There are many ways of using a billboard to attract the attention of potential customers. Whether this was a deft marketing ploy or sheer idiocy, we will never know.
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Local Soap Star Fired For Not Endorsing A Bank On Isidingo
26 Nov 2013 by Jasmine Stone / 3 Comments
A loyal Isidingo cast member has reportedly been fired because he refused endorse a bank, whose name was included in his lines.
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The Power Of The Swastika – How Hitler Drowned Germany With Big Brand Marketing [GALLERY]
25 Nov 2013 by Jasmine Stone / No Comments
The swastika has become one of the most infamous and easily-recognisable symbols on earth, and that process didn’t happen overnight, and it didn’t happen by chance. A new series of photographs gives us a glimpse into how the symbol was systematically jammed into the minds of millions.
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Kanye West Is Having A Public Spat With The Owner Of Zappos
21 Nov 2013 by Jasmine Stone / No Comments
Kanye West got very angry in a podcast this week. In the podcast, hosted by Bret Easton, Kanye was quick to respond to web retailer Zappos and its CEO Tony Hsieh, after Hsieh had told Kanye to focus on his music, rather than fashion.
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Ashley Madison Offered Bafana R10 Million To Put “Life Is Short – Have An Affair” On Their Kit
19 Nov 2013 by Jasmine Stone / No Comments
So, Bafana Bafana lost a major sponsor in Puma, when they pulled out a while ago. Now, companies are scrambling to fill the place once occupied by the big cat brand.
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Google Comes Clean About Why They Pulled The Plug On PRAAG
15 Nov 2013 by Jasmine Stone / 8 Comments
A week ago we covered a story about Google pulling its advertising from The Pro Afrikaans Action Group (Praag),and how the site may well go to ruin now that it cannot generate any advertising revenue. You might remember them as the organisers of Red October.
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Here Is Your New Marketing Buzzword – Introducing The “Manfluencer”
28 Oct 2013 by Jasmine Stone / 1 Comment
It must be said – the recession hit us all hard. We’re not as wealthy as we used to be, and won’t be as prosperous as we hoped we would. In particular, the 2008 recession hit men the hardest, and left more men out of work than women. What did this mean? This means that more men were taking on home-keeping tasks like shopping, cooking and cleaning.
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Instagram Ads Will Look Like This In Your Feed [PICS]
25 Oct 2013 by Jasmine Stone / No Comments
Slowly, surely and inevitably, our social media spaces are becoming commercialised. We all knew it was coming – it’s just a matter of coming to terms with it, getting used to the new layout and trying to make the best of it. This time, it’s Instagram’s turn to start earning some cold hard cash.
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Please Enjoy This Quality Gumtree Ad From Woodstock [PHOTO]
25 Oct 2013 by Jasmine Stone / 6 Comments
One could spend hours scrolling through the listings of Gumtree. Logging in to one of South Africa’s most popular classifieds has become a little bit like window shopping, with a few key differences. For one, you don’t have to actually get up and go anywhere – so no need for pants.
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Soon Your Face Will Appear In Google Results
14 Oct 2013 by Jasmine Stone / No Comments
Oh, so you thought your name, face and fact that you “liked” the coffee at that place down the road was personal, private information? Sorry to say but, you’re wrong. At least in Google’s eyes that is…
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When “Activations” Go Wrong: 20 People Injured IN LG Promotional Stunt
14 Aug 2013 by Jasmine Stone / No Comments
LG decided to release 100 helium balloons in an outdoor park in Seoul, each containing a voucher for a free LG G2 smartphone, which sells at full retail for about R8,500. What they didn’t plan for though, was a surge of people (think World War Z) with BB guns and knives on sticks trying to pop the balloons to get their hands on a voucher.
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Radvertising: Ad Vibrates Through Listener’s Skull As They Rest Their Head On Train Window [VIDEO]
05 Jul 2013 by Jasmine Stone / No Comments
Technology that is currently only used by the military and deaf people was recently used by advertising agency BBDO in Germany on behalf of broadcasting company Sky Deutschland. It advertised the company’s new mobile app through bone conduction.
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It’s Official – Online Video Advertising Trumps Traditional Television Advertising
29 May 2013 by Jasmine Stone / No Comments
It looks like online video advertising is the king of the castle, politely bumping down traditional media advertising, according to new research. This translates into an increase in online video advertising revenues and a decrease in traditional television advertising revenues.
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Everything Looks Like Hitler [GALLERY]
29 May 2013 by Jasmine Stone / No Comments
JC Penny innocently advertised this tea kettle on the 405 Interstate highway. But passersby seemed to notice the sneaky resemblance the tea kettle had with a certain German dictator.
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Now You Can Own A Piece Of The Dead Sea Scrolls [GALLERY]
27 May 2013 by Jasmine Stone / No Comments
The world’s oldest biblical manuscripts were the greatest archaeological find of the 20th century. And now the family who sold the majority of the scrolls to the Israeli government antiquities authority, are selling off the scrap pieces.
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The Real Dove Beauty Sketch Becomes The Most Watched Online Ad In History [VIDEO]
21 May 2013 by Jasmine Stone / No Comments
Dove has a new title, the most watched Internet advert. The “Dove Real Beauty Sketches” campaign has placed the company on top of the log with over 114 million views to date since its release last month.
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From Tame To Sexually Explicit: American Apparel Has Totally Different Rules For Male And Female Models [GALLERY]
17 May 2013 by Jasmine Stone / 4 Comments
American Apparel has always been known for its risque advertising campaigns. But it isn’t the sexiness causing a ruckus lately. It’s the different rules that seem to apply for male and female ads.
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LinkedIn Is For Everyone – Except Prostitutes
14 May 2013 by Jasmine Stone / No Comments
The popular professional social media platform, LinkedIn is cracking down on prostitutes using the site to attract business. The company recently released a change in policy, and one change that stood out was that escorts shall not conduct their business on the site.
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Fake Samsung S4 Twitter Accounts Are Posting Pro-Samsung Tweets
14 May 2013 by Jasmine Stone / No Comments
Has Samsung no shame? The smart phone company gained some bad publicity recently when information leaked regarding their payment of Taiwanese students to write bad reviews about opposition tech firm, HTC. At the time, the SouthKorean tech giant blamed their social media agency, but it looks like they could be back to their naughty ways.
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Bizarre Pro-Nigerian President Propaganda Banner Ads Flight On UK Telegraph Website [PIC]
07 May 2013 by Jasmine Stone / 1 Comment
Well, this is a little bizarre. Earlier this morning, a banner ad flighted on the home page of The Telegraph. The banner, which closely resembles the stylistic love child of a mexican restaurant ad and a Tiger Wheel and Tyre ad, reads: “Goodluck Ebele Jonathan is the most dynamic president of Nigeria ever”.
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Samsung Is Waging An Online Trolling War Against Apple
25 Apr 2013 by Jasmine Stone / 1 Comment
The smartphone industry has become a boxing ring, with top companies – Samsung – taking a stab at competitors to benefit their product. Samsung was recently embarassed for paying college student to write reviews about their products and face them up against HTC, and they seem to back at it.
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US Digital Ad Revenues Hit Record High Of $37 Billion, Mobile Doubles
18 Apr 2013 by Jasmine Stone / No Comments
According to newly released statistics by the Interactive Advertising Bureau in 2012, digital advertising hit a record high of $36,6 billion (R330 billion) in 2012. This spike was partly due to huge growth in mobile and video advertising.
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Victoria’s Secret Teen Line Provokes Outrage From Parents [GALLERY]
27 Mar 2013 by Jasmine Stone / No Comments
Victoria’s Secret new customer base is a cause for concern among parents. According to Victoria’s Secret, the “Pink Line” is marketed towards college students 18 years and older. But that’s not exactly how that market has interpreted the new line, or any of the associated advertising. Parents in the USA have expressed outrage that the […]
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Man Turns Impressive Mohawk Into Walking Billboard [PICS]
25 Mar 2013 by Jasmine Stone / No Comments
This gentleman has turned his high mohawk into a mobile advertising space. Affectionately known as Mohawk Gaz, he uses his mohawk as a canvas and spray paints his locks with “hard-to-miss” attention grabbing brand images and slogans. Gaz has advertised for brands including Visa and NBA, which he counts as his most challenging advert thus far, […]
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Ad Agency Charges R9 200 For A Tweet
20 Mar 2013 by Jasmine Stone / No Comments
Anyone who handles the marketing budget for a brand knows that creative in advertising costs a pretty penny. And with good reason – ideas are the very stuff of novelty. Ideas are what gets your brand remembered. A London-based creative agency has taken a novel approach to how they interact with their clients. They do […]
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Facebook Likes Can Predict Your Personality
12 Mar 2013 by Jasmine Stone / No Comments
Researchers at Cambridge University are using algorithms to predict religion, political stance, race and sexual orientation from the things one “likes” on Facebook. The research provides quite accurate personal portraits. Over 58 000 volunteers were used for the study, and provided their Facebook “likes” as well as demographic information. These volunteers also provided psychometric testing […]
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