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Marketing
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Cape Town’s Dentsu School Of Influence Has An Open Call For Entries For Aspiring Influencers And Content Creators
29 Oct 2024 by Tayla / No Comments
Who wants to be an influencer? Cape Town’s Dentsu School Of Influence is open for applicants!
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Trusted SA Biltong Brand Battles Mexican Multinational Using Their Trademark
25 Jul 2024 by Heinrich / No Comments
Despite the Supreme Court of Appeal ruling in the local company’s favour, the Mexicans seem to be ignoring the outcome of a nine-year legal battle, and their products are still freely available in stores.
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“Marketing Megalodons” – Why SA Consumers And Businesses Should Beware Of Temu’s Bargains
10 Apr 2024 by Tayla / No Comments
Just know that every time you hit that ‘order’ button, a small clothing store shuts down somewhere, mother nature becomes more strained, and a labourer probably suffers silently in a sweatshop somewhere.
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There’s A Stroke Of Genius In Apple’s ‘New’ iPhone 14 And iPhone 14 Plus
16 Mar 2023 by Tayla / No Comments
For a company that releases new iPhones on a religious annual schedule, dropping something it can call ‘new’ in the middle of the cycle is really bold.
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Demi Lovato VS. The Church In Bondage Poster Uproar
11 Jan 2023 by Heinrich / No Comments
The US singer gets gagged by advertising regulators for an inappropriate album poster ad.
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FNB’s Logo Redesign Torn Apart On Social Media
10 Oct 2022 by Jasmine Stone / No Comments
FNB’s redesigned logo launched last week and it’s fair to say the general reaction leant heavily towards ridicule.
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Check Out The US Air Force Recruitment Ad That Runs Before ‘Top Gun’ In US Theatres [Video]
30 May 2022 by Jasmine Stone / No Comments
A new “Own The Sky” US Air Force commercial is running before the movie kicks off.
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OK Furniture’s Latest Ad Is A Total Stinker [Video]
25 Mar 2022 by Jasmine Stone / No Comments
Put together a well-constructed advert and you can become a part of the national lexicon. OK Furniture’s latest effort certainly won’t achieve that sort of success.
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No Love At All For Toyota SA’s 60th Anniversary Advert [Video]
02 Dec 2021 by Jasmine Stone / No Comments
Congrats on turning 60, Toyota South Africa. Here’s a scathing assessment of your birthday advert to celebrate.
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They’ve Actually Made A Mini-Movie About KFC’s Colonel Sanders [Trailer]
09 Dec 2020 by Jasmine Stone / No Comments
You know Colonel Sanders as that old bloke from the KFC bucket, but ‘A Recipe For Seduction’ wants to introduce you to an altogether different character.
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Marketing Expert Gives His Top Predictions For 2019
09 Jan 2019 by Jasmine Stone / No Comments
Keen to see what marketing trends we can look forward to in 2019? Nothing is set in stone, but here’s one expert with his predictions.
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If You Don’t Enjoy This ‘Diary Of A Stranded Content Marketer’ Then You’re Dead Inside
31 May 2017 by Jasmine Stone / No Comments
If you’ve ever watched ‘Castaway’ chances are you’ve thought about how you would go about trying to get rescued. You need that viral content, of course.
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Ai Weiwei’s Heart-Wrenching New Art Stunt
05 Feb 2016 by Sloane Hunter / No Comments
Ai Weiwei is using as many platforms as he can to get his message across about the reality of the situation of Syrian refugees. What a boss.
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UFO Crash Lands In Sandton – We Called it [Video]
01 Dec 2015 by Kiernan / No Comments
There are some rather unusual scenes in Jozi at present, an alien aircraft having crashed next to William Nicol drive.
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Pick ‘n Pay’s Social Media Team Might Be Worse Than BIC
17 Aug 2015 by Jasmine Stone / No Comments
It looks like some big South African brands need to have stern words with their social media teams. Not that BIC’s are still around, we assume, but now it’s Pick ‘n Pay’s turn to foot in mouth it.
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Cannes 2015 – Major Changes Underway For Ad Agencies
24 Jun 2015 by Jasmine Stone / No Comments
It looks like there might be some interesting developments for the world’s foremost advertising agencies coming out of France this week. The tides are changing.
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Here’s Appletiser’s Marketing Executive Explaining Their Mistake
09 Jun 2015 by Kiernan / 1 Comment
Appletiser have been grabbing headlines for all the wrong reasons these past few days as social media users go to town on their latest ad. Their marketing executive responds.
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These Are Youtube’s Top 20 Adverts In The Last 10 Years [Videos]
20 May 2015 by Kiernan / No Comments
Some adverts stick in the mind and have become increasingly popular with the rise to prominence of YouTube. So what’s your favourite then?
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Here’s How To Not Abuse The Hashtag [Infographic]
29 Apr 2015 by Kiernan / No Comments
There are some hashtags that have the power to infuriate but, with a bit of common sense and know-how, they can be a very effective marketing tool for small and big business alike.
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South African DJ In Hot Water Over Fake Magazine Cover
24 Mar 2015 by Jasmine Stone / No Comments
Dj Sbu needs to stop getting into trouble: first it was endorsing his new energy drink at an event and then it was being caught for speeding, twice. Come on, old chap.
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New iPhone Expected To Have DSLR-Quality Camera
20 Nov 2014 by Jasmine Stone / No Comments
iPhone users demand only the best quality in every facet of the device. It seems Apple have upped their game again by potentially busting open the world of mobile camera quality.
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OMG Time Inc. Is Creating ‘Advertiser Friendly’ Content
19 Aug 2014 by Jasmine Stone / No Comments
Time Inc is introducing new procedures into its business models to cater for “advertiser friendly” content, and this has raised some concerns with readers and followers of the magazine after journalists were laid-off for not meeting requirements.
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CLEVER: Pornhub’s New Ads Are Safe For Work [Video]
22 May 2014 by Jasmine Stone / No Comments
The issue at hand means that we can’t go browsing porn sites at work. But what if we were to tell you that they are creating advertising for Porn Hub that is now, well, VERY office friendly? Would you be impressed?
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This Is How You Can Get The NEW 2014 MINI Hatch For Under R3,500
21 May 2014 by Jasmine Stone / No Comments
Bet you didn’t know that you can now pick up your BRAND NEW MINI HATCH for UNDER R3,500 per month?
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Here’s How You Can Win Enough Chocolate Mousse To Feed You Through Winter
16 May 2014 by Jasmine Stone / No Comments
This ethical company cares about it’s animals more than you know. Here’s how your support can win you an obscene amount of dairy products to get you through the cold, Winter months.
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Local Tech Event Lands Julian Assange As Headline Speaker
16 May 2014 by Jasmine Stone / No Comments
If this headline doesn’t excite you, there is no hope for any of us. Allow Julian Assange to provide wisdom and insights into his extraordinary journey, so far.
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This Is the Social Media Course You’ve Been Looking For
13 May 2014 by Jasmine Stone / No Comments
This is something we ALL could use. It’s a social media course, that helps you become a marketing guru. Here’s the thing: We all use social media every day. But how many of us are truly UTILISING these platforms to help us, help ourselves? As in, when last did you actually find an awesome job, […]
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Pease Enjoy What Coca-Cola Is Doing With Drones Now
09 May 2014 by Jasmine Stone / No Comments
Philanthropy Or PR Stunt? You Decide…….
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Genius Outdoor Ad Campaign Makes A Mockery Of Election Posters
06 May 2014 by Jasmine Stone / 1 Comment
This is beyond genius. This is next-level marketing. And we totally love it. How do you make a mockery out of the election posters that constantly nag us to show support for individual political parties and not do much else with our lives during the week ahead? You tell the population to live their lives […]
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Invaluable Marketing: When Rap Singers Write Hit Songs About Your Brand
21 Jan 2014 by Seth Rotherham / No Comments
There’s paid-for product placement and then there is free, invaluable exposure by way of brand loyal customers.Take this famous US brand which found itself the subject of a hit rap song which is closing in on YouTube 100,000 views.
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2oceansvibe Partners
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