I’ve yet to hear of anyone sitting down with a smile on their face to sort out their insurance policies. It doesn’t have to be so painful, however, as these game-changers are showing us.
There’s been a lot of crappy stuff in the news of late, so here is something to unite us as a country and get us to laugh.
Nando’s didn’t hesitate accepting the challenge that Santam had set them this week. In fact, Nando’s delivered a day early, and then bettered it, showing they definitely weren’t chicken. Some might call it a very good example of symbiotic radvertising.
There has been a lot of talk about Santam‘s new branding and, in particular, their latest TV ad, starring Oscar-winner film star (Gandhi & Schindler’s List) Ben Kingsley. I think they made a good move here, differentiating themselves from the ‘quick-fix’ insurers out there – companies who are quick to help until something goes wrong. […]