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Advertising
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Wednesday Radvertising: ‘Poolball’ [VIDEO]
04 May 2011 by Jasmine Stone / No Comments
Man, Budweiser really wants you to drink their beer. I’m not going to, but I appreciate the effort they’re putting into the European re-branding initiative – like with this 7-meter Astroturf pool table, with built in fridge, that they put together for playing ‘poolball’ on. Take a look! It’s pretty rad.
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Karl Lagerfield Has A Chocolate Sculpture Of His Boyfriend
29 Apr 2011 by Jasmine Stone / 2 Comments
But seriously! Lagerfield had a candy sculpture of Baptiste Giabiconi comissioned to promote Magnum ice cream. It’s wearing white briefs, and is placed inside of a room made of chocolate. There are so many comments to make about this that I am just going to report the facts and let you guys run with it, okay?
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Facebook Launches New “Send” Button
26 Apr 2011 by Jasmine Stone / 2 Comments
This new feature will be available to all Facebook users and it’s been designed to make sharing easier, and a little more private. Its social networking architecture will work best with Facebook’s Groups function that was introduced last October, but don’t expect it to make streamlined advertising any harder either.
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Old Spice Has A Man On The Side [VIDEO]
21 Apr 2011 by Jasmine Stone / No Comments
Old Spice has launched a new marketing campaign for its ‘Jungle Wilderness’ scent, featuring a vague parody of manly mascot Isaiah Mustafa. I mean, it’s funny and good but mostly I feel a big ol’ Isaiah Mustafa-shaped vacuum when watching this. Click through, though. Moustaches.
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Nandos Ambushes Vodacom, Scratches MTN’s Back
18 Apr 2011 by Jasmine Stone / No Comments
Oh, I see what they’re doing here. They’re creating a social commentary “meme”, which will in turn translate into peaked “sales”. “Kudos” to you guys. Great “activation” there. In all sincerity, keep it up, Nandos. You’re doing well.
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Buy A “Jou Ma Se Burger” At Castello’s
14 Apr 2011 by Jasmine Stone / No Comments
Marketing can be a really beautiful thing. It’s also a touch difficult to remain original within the fast paced environment of radvertising these days. So, when someone gets it right, like launching a “jou ma se burger” for instance, one just has to give it the old customary head-nod and one-corner-of-the-mouth-curling smile it so rightly deserves.
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Richard Branson Loses Bet, Will Work As Stewardess [UPDATED]
13 Apr 2011 by Jasmine Stone / 1 Comment
The date has finally been announced and it’s more imminent that you might think. May 1st will be the day Richard Branson will honour the bet made back at the beginning of the 2010 Formula One season. Branson and Tony Fernandes, of Team Lotus, had wagered over whose Formula One team would place higher at the Bahrain Formula One race.
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Monday Morning Radvertising: Segway Joust [VIDEO]
11 Apr 2011 by Jasmine Stone / No Comments
With this whole ‘viral’ thing, many marketing departments are desperately trying to produce the kinds of advertising that get the internet’s attention – often with depressing results. Fortunately, the ad for the Washington Lottery is awesome; it has two dudes jousting on segways. Not totally sure how that sells lottery tickets, but hey.
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Nandos Keeps The Punishment Train Rolling
08 Apr 2011 by Jasmine Stone / 1 Comment
And this time the target is Richard Mdluli, who has been indicted for murder, along with a slue of other charges. He also happens to be South Africa’s crime intelligence boss. I can see how this is problematic. Please enjoy.
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Some People REALLY Love Eckō Apparel
06 Apr 2011 by Jasmine Stone / No Comments
Wow! Okay. Last week we told you about the ‘Get An Eckō Tattoo, Get A 20% Discount For Life’ they’re peddling, with a couple of metaphorical raised eyebrows. So they sent us a couple of photos of fans that had gotten themselves branded with their logo – bluff called. Amazing.
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Tuesday Radvertising: Hot Wheels Loop
05 Apr 2011 by Jasmine Stone / No Comments
As part of an advertising campaign for toy car line Hot Wheels, a facade loop was installed alongside a highway in Bogotá, Colombia, mimicking the loop tracks that you’re always a little crushed to discover woulnd’t work in real life. It looks pretty rad. Nice job, Hot Wheels. Nice job, Colombia.
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Branding Is Important: Get An Eckō Tattoo, Get A 20% Discount For Life
01 Apr 2011 by Jasmine Stone / 1 Comment
This sounds sort of like every dystopian sci-fi film ever, but okay. If, for whatever reason, you felt like you needed 20% off of Eckō-brand apparel for life, you could totally make that happen by getting an Eckō tattoo somewhere on your body. It’s a coupon that never expires!
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Nando’s Is Hiring
30 Mar 2011 by Jasmine Stone / 2 Comments
Always picking up on the nation’s mood, the best in the business have been at it again. There isn’t really much need in beating around the bush with this one. The bushes, quite frankly, aren’t there to be beaten around any more. They have withered and dried.
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German Ad Campaign: ‘Sex Is No Accident.’
29 Mar 2011 by Jasmine Stone / No Comments
MTV Germany, which is a thing I didn’t know existed until just now, is trying to spread the word to the masses: there is no such thing as accidental sex, please wear condoms. To emphasize the point, they’ve put together a series of comics in which people accidentally have sex and don’t wear condoms.
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Peta Holds Naked Shower Protest, Causes Car Accident
25 Mar 2011 by Jasmine Stone / 2 Comments
I know we did this last week, but this is unfortunately the reality of the hour that one officially applies the Cape Town Friday Rule. It’s called habit, and there’s no better way to form a habit other than through repetition. Essentially you should now start embracing everything non work-like, so let’s celebrate with a naked shower protest.
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Disgrunted Customer Hires People To Destroy His Lamborghini [VIDEO]
17 Mar 2011 by Jasmine Stone / 4 Comments
This hurts me somewhere deep inside. A customer disgusted by the poor service at Lamborghini China service station responded to the situation by hiring a mob with sledgehammers to tear into his Lamborghini Gallardo L140 – this, apparently, to draw attention to poor customer service.
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Life-Size, Promotional Clay Chevrolet Orlando
11 Mar 2011 by Jasmine Stone / No Comments
News is depressing today, so let’s look at this. GM commissioned the construction of a life-size replica of their Chevrolet Orlando, soon to be launched in the UK; they used about 1000kg of clay to build it over a course of two weeks. It’ll be on display in Essex for a couple more days.
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Monday Morning Radvertising: Red Bull Street Art View
07 Mar 2011 by Jasmine Stone / No Comments
Brazilian ad agency Loducca has put together a collection of geo-tagged street art from Google Street View for Red Bull. The site is sweetly designed, with decent Cape Town representation. How exactly this is going to sell Red Bell any caffeinated beverages is beyond me, but whatever.
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Take A Look At Old Spice: Behind The Scent [VIDEO]
04 Mar 2011 by Jasmine Stone / No Comments
I love Isaiah Mustafa. You love Isaiah Mustafa. But the honeymoon is over, Isaiah, and it’s only right that you show us a little more than your honey-glazed eyes or perfect teeth. Take us behind the curtain; show us how you make the magic happen, commercially.
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Imprinted Thighs: This Is Probably Monday Morning Badvertising
28 Feb 2011 by Jasmine Stone / No Comments
A couple of benches in New Zealand were altered to imprint advertising for Superette short shorts on the back of people’s thighs. This is creepy on a couple of levels, but I’m mostly curious as to how somebody could get the back of their thighs stamped with words and not notice.
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The Cornish Pasty Now A Protected Species
24 Feb 2011 by Jasmine Stone / 1 Comment
In sticking with the theme of striving to keep you up-to-date with all the latest information concerning matters of investment and business, we now bring you a story to tickle your taste buds in a new way. Brussels has declared the pasty is now no longer in any danger of being plagiarised.
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Accidental Drunk Tweet Turns Into Red Cross Blood Drive
18 Feb 2011 by Jasmine Stone / No Comments
Ha. Last night, someone in control of the Red Cross Twitter feed accidentally posted “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd. ” Then the internet found out & made a meme of it, resulting in a flood of Red Cross blood donations.
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Ousted Madagascar President Stars In Genius Flight Centre Advertisment
17 Feb 2011 by Jasmine Stone / No Comments
In a masterclass for all students of subliminal advertising, ex-president (and convicted criminal) of Madagascar, Marc Ravalomanana (say it quickly) announced his imminent return from exile in South Africa to Madagascar.
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So Hey, Twitter Hasn’t Re-Invented Journalism After All
16 Feb 2011 by Jasmine Stone / No Comments
Sort of. HP recently released a study looking under the hood of Twitter’s ‘Trending Topics’ function – revealing (gasp) that most of the time, popular topics get broadcast by major media twitter accounts, then amplified by their followers, rather than some wanky cloud-based news system.
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“Force Field” Insect Repellent Myth Solved
15 Feb 2011 by Jasmine Stone / No Comments
As you’re all well aware by now, it’s just not our prerogative here at 2oceansvibe to support brands that don’t follow the ethics and values that we uphold. Once again something unnecessary has been brought to our attention that we need to tell you about – “force field” insect repelling plugs for your home or flat.
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World’s Strongest Beer Goes On Sale
08 Feb 2011 by Jasmine Stone / 3 Comments
Beer. Nectar of the Gods. Liquid Grace was crafted for humankind to take the edge off any week. We all know that, but just how strong do ‘they’ make it? Well it turns out that the World’s Strongest Beer went on sale yesterday and the name will bring a wry smile to one member of the Sharks squad.
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Old Spice – Scent Vacation [VIDEO]
07 Feb 2011 by Jasmine Stone / No Comments
There’s a new Old Spice ad. There were some details about it being dedicated to Chris Gatewood, winner of the Old Spice ‘Superfan’ contest, but you don’t really care about that, surely – you just want to see Isaiah Mustafa make you want to buy things that smell delicious, don’t you?
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Someone Is Selling ‘Thera-Putic Herbal Weed’ On The M63
03 Feb 2011 by Jasmine Stone / 3 Comments
My god, but I love this town. An entirely trustworthy-looking cardboard sign appeared on the M63 over the weekend, advertising ‘THERAPutic Herbal Weed’ which I haven’t called because chances are that the entirely whimsical sign will be made weird and uncomfortable by calling that number.
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YSL Ad Banned For Simulating Opium Effects [VIDEO]
02 Feb 2011 by Jasmine Stone / No Comments
One of the many reasons I love Cape Town is the city’s knack of hosting the most irie outdoor parties imaginable. It’s always impressive to witness the heights of earthiness that people manage to reach. I’m not sure whether this YSL model has been spending much time merrymaking at these events, but her earthiness got this ad banned.
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The Old Spice Guy Is Back [VIDEO]
27 Jan 2011 by Jasmine Stone / No Comments
Can I be the first to say awwwww yeah? Would that be okay with you guys? I mean, I don’t want to step on anybody’s toes or anything, but Isaiah Mustafa and his striking brown eyes are back to peddle Old Spice at me, and it just feels right. Okay? Here I go. Awwwww yeah.
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