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Advertising
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Radvertising? Warner Bros. Promotes ‘Contagion’ Film With Bacteria Billboard
09 Sep 2011 by Jasmine Stone / No Comments
Steven Soderbergh’s upcoming film, ‘Contagion,’ needed some promotion because apparently Marion Cotillard’s presence isn’t enough. So, reasonably, Warner Bros hired a couple of microbiologist and immunologists to create billboards filled with growing bacteria and fungi that would spell out promotional messages. Please save your ‘viral marketing’ comments for after class.
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Old Spice’s Sea Captain [VIDEO]
08 Sep 2011 by Jasmine Stone / No Comments
It looks as if 2oceansVibe was right when we thought that Old Spice was going to start using multiple spokespersons for the continuation of their viral campaign. Isaiah Mustafa versus Fabio came and went, but the show must go on for how ordinary guys can be transformed by the brand’s scents. Introducing: Sea Captain.
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How To Market Bulletproof Glass Like A Boss [VIDEO]
02 Sep 2011 by Jasmine Stone / 1 Comment
The president and CEO of Texas Armoring Corporation wanted to put potential customers’ minds at ease about the efficiacy of his company’s bullet-resistant glass. So, like any other sane person, he got one of his employees to shoot at him with an AK-47 while he stood behind the glass.
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Advertising Standards Authority Rules Against Steenberg Pick n Pay’s “Ass Wraps”
02 Sep 2011 by Jasmine Stone / 9 Comments
The Ass Foods saga continues. Late last June, 2oceansVibe was forwarded a little but of spice by prominent Cape Town personality, Bartlett. Bartlett told us that he intended to lay a complaint with the Advertising Standards Authority of South Africa regarding the offensive (and frankly, traumatising) Ass Wrap packaging at the Steenberg Pick n Pay.
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Twitter To Show Ads From Companies You Don’t Follow
01 Sep 2011 by Jasmine Stone / 2 Comments
You’re not all on Twitter. I get that; I know people who don’t drink alcohol, either, and I don’t judge them for that. To all you cool social media cats, though, this is troubling: Twitter is readying a new ad product that will serve up ads to users from company accounts they don’t already follow.
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Mercedes Gave This Kid A Free Bionic Hand
23 Aug 2011 by Jasmine Stone / No Comments
14-year-old Matthew James’ left arm only developed to the wrist. Which is why Matthew sent a letter to the Mercedes F1 team, offering them free advertising space on a new £35,000 (ZAR 414 000) robot hand if they would pay for it. Which worked out pretty okay, because now has a custom i-LIMB Pulse hand from Touch Bionics.
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PETA – How Vegans Will Invade Porn
22 Aug 2011 by Jasmine Stone / No Comments
The website will be full XXX, but here’s the twist, the porn will be coupled with graphic images of mistreated animals. With previous campaigns seeing the likes of Ron Jeremy and Jenna Jameson, this isn’t exactly shocking. Just weird. Now I can think of a few other words to make with the P, the T and the A.
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Abercrombie And Fitch Shares Drop Nine Percent Day After Jersey Shore Jab
18 Aug 2011 by Jasmine Stone / No Comments
Yesterday, 2oceansVibe reported that clothing retailer, Abercrombie and Fitch, had decided it no longer wanted its clothing to be associated with members of The Jersey Shore cast, especially Michael “The Situation” Sorrentino. Coincidentally, the very next day of trading after the announcement, Abercrombie shares shed nearly 10 percent at one stage.
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Abercrombie And Fitch Offers Jersey Shore Cast “Substantial Payment” To Stop Wearing Its Clothing
17 Aug 2011 by Jasmine Stone / No Comments
Brand association is important. We are well aware of that here at 2oceansVibe, and that’s why we’d never endorse or recommend anything we didn’t fully believe in. Clothing retailer Abercrombie and Fitch feels the same way and said it would offer a “substantial payment” to MTV’s The Jersey Shore’s cast members to stop wearing the brand on air.
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Unprecedented US Hot Dog Wars Are Taking Things To The Next Level
17 Aug 2011 by Jasmine Stone / 1 Comment
Normally hot dog stories are about who shoves the most hot dogs down their gullet. This one is different. It’s hot dog maker versus hot dog maker in a US federal district court, as each claims their product is better than their competitor’s. It’s Kraft Foods versus Sara Lee Corporation. It’s a $1,6 billion sausage product war.
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Levi’s Drops Advert In The UK Depicting Riot Scene [VIDEO]
15 Aug 2011 by Jasmine Stone / No Comments
Trying to get your brand to tap into certain subcultures’ wallets is hard at the best of times. Increasingly, brands are pushing the limits of message delivery, but Levi’s certainly couldn’t have predicted that their new advertisement featuring scenes from protests resembling the London riots would cause such a stir.
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Radvertising: Stop-Motion Film Made With 350 000 Post-It Notes
05 Aug 2011 by Jasmine Stone / No Comments
Melissa, a Brazilian footwear brand, is doing it right. They created this giant time-lapse video on the side of a building in SãoPaolo using Post-it notes as analog pixels. I’m not totally clear on why this would make me want to buy shoes, but whatever it looks amazing.
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Nandos Punishes Benni McCarthy
05 Aug 2011 by Jasmine Stone / No Comments
It’s a thing of beauty. [Thanks, Mike!]
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Some British Communities Become “Shariah Controlled Zone’s”
28 Jul 2011 by Jasmine Stone / 7 Comments
Bigoted members of British society must be speedily wringing their hands and tensely furrowing their eyebrows in anger that this has happened. While not quite the same as the Name Your Hood campaign, Islamic extremists have launched a poster campaign across the UK proclaiming areas where Shariah law enforcement zones have been set up.
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Old Spice Guy Vs Fabio, Mano-A-Mano, Live Tonight [VIDEO]
26 Jul 2011 by Jasmine Stone / No Comments
Where are you going to be at 18h00 this evening? I know what I’m going to be doing – and let’s be honest about this – you know what you should be doing too, right? Something awesome might happen. The Old Spice Guy has accepted Fabio’s challenge and they will have some sort of bathroom face-off, live, on YouTube.
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New York Grocery Store Pulls A Heston Blumenthal, Uses Artificial Scent Machines To Increase Sales
22 Jul 2011 by Jasmine Stone / No Comments
Some of us will probably always be enthralled by the way Heston Blumenthal, world renowned scientific food chef, comes up with what he does. Now, a New York grocery store has started applying one of Heston’s techniques. Namely, pairing real food with artificial scents infused into the air in the store via scent machines, to induce sales.
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There’s A New Old Spice Guy, But Why? [VIDEO]
21 Jul 2011 by Jasmine Stone / 2 Comments
Former NFL star Isaiah Mustafa, the character from the Old Spice adverts, has received some new competition from former romance novel cover-boy, Fabio. Old Spice did some rebranding last year and Mustafa’s campaign is regarded as one of the greatest viral campaigns ever conceived. One has to wonder what Wieden+Kennedy, Old Spice’s agency, is up to now.
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Lars, Nando’s Is Watching You, Like A Chicken
15 Jul 2011 by Jasmine Stone / No Comments
Quick on the draw, as usual, Nando’s has had a little dig at the ex real Cell C CEO. Lars Reichelt, who announced his sudden and immediate resignation this week, will return home to Switzerland to spend more time with his family. He’ll be watched though.
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Jean-Claude Van Damme OWNS New Beer Commercial [VIDEO]
08 Jul 2011 by Jasmine Stone / 3 Comments
“My nipples were so cold they started talking to me.” I don’t know where to begin. There is simply too much awesome in these videos for me to add anything else. That would spoil it. Ladies and gentlemen, please allow me to make your day, nay, your weekend, by checking out Jean-Claude Van Damme in these beer commercials for Coors Light.
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This Is Happening Right Now, On Corner Roeland And Buitenkant Street, Cape Town
05 Jul 2011 by Jasmine Stone / 8 Comments
Click to enlarge This is happening right now on the corner of Buitenkant and Roeland Street. If you’re in the city, you should get out onto the street, slap your shades on, and enjoy the timeless combination of fresh air and quality humour. And now from the side. Click to enlarge A thing of beauty. […]
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Latest Kia Ad Campaign Accused Of Promoting Pedophilia [PICS]
29 Jun 2011 by Jasmine Stone / No Comments
Kia’s latest adverts were designed around a dual zone air conditioning system they’ve developed. Their marketers thought the best way to demonstrate this feature was to depict a cartoon school girl on one side of a poster as innocent, and suggestively slutty on the other. Her teacher is also involved, and seems very keen. Clearly not everyone thinks this is clever marketing. Full advert inside.
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Greenpeace Ad: The Death Star Is A Volkswagen [VIDEO]
29 Jun 2011 by Jasmine Stone / 2 Comments
You guys remember that VW commercial that ran during the Superbowl with a tiny Darth Vader? Well, Greenpeace does. And they’ve made a spoof follow-up in an effort to call attention to the automaker’s environmental record. Liberal media sentiments aside, it’s cute – click through for a tiny Vader and a Message About The Environment.
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World Record Attempt For The Largest Number Of People Dressed As Smurfs
28 Jun 2011 by Jasmine Stone / No Comments
Am I alone in thinking that our world record attempts are getting a little obscure? Look, it’s great that you guys (from Mexico City) are all dressed up together and want recognition for that, I’m just not sure that dressing up as beloved 90’s cartoon characters is the way to go. Pics after the jump.
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The Greatest Product Description Of Nutella In History
23 Jun 2011 by Jasmine Stone / 2 Comments
As far as I’m concerned this man should be their next brand ambassador just for this description of what Nutella tastes like. Not only did I read this and imagine it in full colour, but I have now been sitting here waiting for the day to end so I can go home and eat some. And Google naked pictures of Megan Fox. I’m actually motivated.
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Nonhle Tendencies: Social Media Doesn’t Work That Way
21 Jun 2011 by Jasmine Stone / 5 Comments
So Nonhle Thema – from Vuzu reality show Nonhle Goes to Hollywood, and the former face of the Dark and Lovely brand – seems to be having a bit of a freak-out on Twitter. She’s eager to tell everybody that she is “young and RICH……….LOL…..DEAL WITH IT PLEASE…” Over and over again.
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Quite Possibly The Best Beer Commercial That There Ever Was [VIDEO]
08 Jun 2011 by Jasmine Stone / 1 Comment
moonage3, who uploaded this advert by Hahn Brewery, called it the ‘Most EPIC beer commercial EVER.’ Now, the word ‘epic’ is getting a little stale, and nobody likes too many letters in upper case, but just this once I’m in agreement with moonage3. Please. Let Hahn Brewery show you how they put awesome in a bottle.
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Smartphone Cigarette Sharing: Marlboro ‘Bump A Smoke’ App
31 May 2011 by Jasmine Stone / 2 Comments
The concept for a Marlboro cigarrette-swapping smartphone app has been making the rounds – the idea being that social smokers would be able to trade digital cigarettes for real ones using bump technology, and ‘hardcore smokers’ would be able to redeem the digital smokes for real ones once they’d accumulated enough.
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Tuesday Morning Radvertising: Chubby Dudes In Amsterdam Sell Ad Space
24 May 2011 by Jasmine Stone / 2 Comments
Dutch advertising company Interbest gets snaps for their bid to sell ad space on highway billboards. They displayed a chubby, hairy, dude, with an article of clothing removed every day – above the tagline, ‘The sooner you advertise here, the better.’ I know fat jokes aren’t classy, but these just worked.
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ANC And City Of Cape Town Arguing About Posters
16 May 2011 by Jasmine Stone / 2 Comments
This is a little like me not being allowed to have posters up in my bedroom, but less serious: the ANC has lodged a complaint with the Electoral Commission after Cape Town city workers were found removing COSATU posters campaigning for Tony Ehrenreich. Because they want their posters back, apparently.
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Kalahari.net Is Having A Ding Dong Time With Election Posters
12 May 2011 by Jasmine Stone / No Comments
2oceansvibers are renowned for appreciating a bit of creative advertising humour from time to time. And with electioneering currently taking up a rather large amount of media space as we get ready for the local government elections next Wednesday, the ever resourceful Kalahari.net has decided to bless us with some radvertising.
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