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Advertising
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Anti-Obesity Ads Targeting Children Draws Controversy
04 Jan 2012 by Jasmine Stone / No Comments
An advertising campaign addressing anti-obesity among children has come under fire in America. Many parents feel Strong4Life and their “Stop Sugarcoating” campaign blames the victims. One advert sees a chubby, young girl who stands with her arms crossed facing the camera. The tagline reads: “WARNING: It’s hard to be a little girl if you’re not.”
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Nandos Still Doing A Better Job Of Political Commentary Than Most Newspapers
19 Dec 2011 by Jasmine Stone / 2 Comments
Of course it wasn’t Nandos. It was Gary Johnston! I guess that’s just one less guest for dinner this weekend, hey Mr Mugabe?
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Breaking: Mavericks Billboards To Come Down Rules ASA
08 Dec 2011 by Jasmine Stone / 2 Comments
Following a complaint, the Advertising Standards Authority (ASA) has ruled that two controversial Mavericks billboard ads erected in Cape Town to promote the club’s new fragrance, Alibis, must be withdrawn.
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Old Spice MANta Clause [VIDEO]
08 Dec 2011 by Jasmine Stone / No Comments
Old Spice is at it again. This time, Isaiah Mustafa is MANta Claus, and he’s on a mission to give the world’s seven billion residents gifts before the festive season ends. His mantra is, “One Man, Seven Billion Gifts.”
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Helen Zille Lashes Out At Independent Newspapers
07 Dec 2011 by Jasmine Stone / No Comments
The DA, and Helen Zille in particular, is furious about a letter they received from Independent Newspapers, inviting the them to advertise in a special feature on the ANC’s centenary celebrations. The proposition for advertising in the supplement appeared on a letter with the Independent Newspapers letterhead alongside an ANC logo, and may be perceived as endorsement, according to Zille.
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The Amazing Beer Ice Bucket That Blocks Photos
06 Dec 2011 by Jasmine Stone / 2 Comments
Office Christmas party time is in full swing again, and those trigger-happy camera folk will be out in full force snapping and sharing photos with total disregard for the consequences. That’s what Norte beer’s Photoblocker is for: when a sensor built into this beer chiller detects a flash, it emits its own flash in order to overexpose any photograph.
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Woolworths Drops Jupiter For In-House Advertising
01 Dec 2011 by Jasmine Stone / 4 Comments
Jupiter Drawing Room in Cape Town has been notified that as of the end of January, Woolworths will no longer be doing business with them.
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Benetton Is At It Again
29 Nov 2011 by Jasmine Stone / No Comments
The Italian clothing label’s controversial advertising campaign, Unhate, which was launched less than two weeks ago, is surely going to garner more raised eyebrows with their latest stunt: Israeli Prime Minister, Benjamin Netanyahu kissing Palestinian President, Mahmoud Abbas on a large billboard in Tel Aviv, Israel.
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The “Fun-Vii” – Toyota’s Insane Futuristic Concept Car
29 Nov 2011 by Jasmine Stone / No Comments
Akio Toyoda, Toyota’s president, described the freshly-unveiled Fun-Vii as “a smartphone on four-wheels,” which sounds like something you would say to describe a car with lots of gadgets. Except Toyota’s new concept car, unveiled ahead of the Tokyo Auto show is like a smartphone on four wheels because it has giant touchscreen doors.
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Nando’s Releases ‘Last Dictator’ Commercial, Feat. Mugabe, Gaddafi And Hussein
24 Nov 2011 by Seth Rotherham / 5 Comments
I was a big fan of the Vodacom ad some time ago, which featured the African-dictator-type character, laughing as he abuses his power, repeatedly delivering the catchphrase “We’ve been having it!” The central idea of Nando’s festive season campaign follows that trend and revolves around a Robert Mugabe lookalike, as he reminisces about the good […]
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Samsung Has A Spicy Dig At The iPhone [VIDEO]
24 Nov 2011 by Jasmine Stone / No Comments
Samsung has had a rather clever dig at the iPhone with its Galaxy S2 smartphone. Having recently surpassed Apple in total worldwide smartphone shipments, the Samsung brand clearly has its eyes firmly set on furthering its handle on the US smartphone market. Spicy.
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Microsoft Actually Tries To Lure Amazon And Google Employees With Free Bacon
24 Nov 2011 by Jasmine Stone / No Comments
Microsoft thinks the techies at Amazon and Google will find free bacon hard to resist. And so, they’ve allowed one of their ad agencies, Wexley School for Girls, to set up a food cart outside Amazon.com’s headquarters, before moving to a spot near Google’s offices. There, workers were encouraged to eat free bacon with toppings like spray-on cheese.
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Protection Of Information Bill Takes One Step Closer – Nandos Voices Its Opinion
22 Nov 2011 by Jasmine Stone / No Comments
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Radvertising: Old Spice Is Still Doing Nicely [VIDEO]
22 Nov 2011 by Jasmine Stone / 2 Comments
I feel a little bad for Widen + Kennedy, Old Spice’s advertising agency; everything they’ve done since introducing Isaiah Mustafa as the Old Spice Guy has been subject to comparison, not always fairly. Which is a pity, because they’re killing it here with their new “Smell Better Than Yourself” campaign. Check out the video, after the jump.
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Japan’s Eco-Friendly Christmas Lights [PICS]
18 Nov 2011 by Jasmine Stone / No Comments
It’s the Year of Setsuden in Japan, which Google tells me means “saving electricity'”; this means that the lavish Christmas illuminations that Tokyo usually sets up are a little hard to justify. Minna no Illumi has found a pretty neat solution to the problem, though, with an entirely biodiesel-powered display.
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“The Situation” Is Sueing Abercrombie For $4 Million
17 Nov 2011 by Jasmine Stone / No Comments
Mike “The Situation” Sorrentino, the abdominal muscle infatuated Jersey Shore actor, is suing Abercrombie and Fitch for making and selling t-shirts with phrases like “The Fitchuation” on them. He is also still distressed about the fake press release Abercrombie put out asking him not to wear their clothes anymore.
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Catvertising: The Future Of Internet Advertising [VIDEO]
14 Nov 2011 by Jasmine Stone / 1 Comment
There is a good chance you will have come across, or heard about, a cat meme. Either in picture or video format, they can be rather amusing. Or not. This isn’t an actual cat meme, but rather a lewd take on the phenomenon of cats and the internet.
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Monday Radvertising: Innocent’s Tweet & Eat Campaign
14 Nov 2011 by Jasmine Stone / No Comments
Whenever anybody talks about viral advertising, something deep inside me gets a little closer to breaking. So please understand that when I say that this campaign by Innocent Foods, which lowers its prices the more social media exposure it gets (“the more people that tweet, the cheaper you eat”) could go nicely viral, I mean it.
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Disturbing Anti-Tik Adverts By Acclaimed Filmmaker [NSFW Video]
11 Nov 2011 by Jasmine Stone / No Comments
Darren Aronofsky is the well-known film director behind Requiem for a Dream, and more recently, Black Swan. He has made a series of shocking adverts – each stressing the horrible consequences of abusing methamphetamine, or Tik as it is known here. Be warned however, even though these are must-see material, some of them are very disturbing and probably NSFW.
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ASA Bans New Marc Jacobs Ad For “Sexualising Children”
10 Nov 2011 by Jasmine Stone / No Comments
The Advertising Standards Authority in the UK has ruled that a new ad for perfume, created by designer Marc Jacobs, sexualizes children. The campaign features teenage actress Dakota Fanning posing with an oversized bottle of perfume between her legs. The fragrance is called “Oh, Lola!” and the name is a reference to the famous literary character Lolita. You know, the 12 year-old who had sex with a man four times her age.
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They Have Cookie Flavoured Lip Balm Now
09 Nov 2011 by Jasmine Stone / 1 Comment
Cosmetics line, Lip Smacker has unveiled a new line of Girl Scout Cookie-themed lip balm tubes featuring balms matching five well known cookie flavours – Thin Mints, Trefoils, Tagalongs, Do-si-dos, or Samoas. So, you know, now you can have whole minutes of cookie taste on your lips without any impact on your hips.
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Marmite Perfume, Anyone?
03 Nov 2011 by Jasmine Stone / No Comments
Every now and then, we come across a concoction of sorts, one that is so outlandish, so preposterous and so crazy sounding that it may just be amazing. How does Marmite, leather, pickle and beer grab you?
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Stop A Mate Driving Drunk And Be A Legend [VIDEO]
27 Oct 2011 by Jasmine Stone / 3 Comments
Let’s face it, as necessary as they are, some awareness campaigns are pretty lame. Especially when they are conceptualised by ad agencies who are out of touch with the audience they are trying to speak to. But not this quality, yet very funny New Zealand commercial. It urges blokes to be “legends” by not letting their friends drink and then drive.
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Clever Advertising In Wake Of Axe Deodorant Ban
27 Oct 2011 by Seth Rotherham / 1 Comment
Check out this ad, spotted in today’s Cape Times! This comes in response to the news that the ASA pulled a recent AXE deodorant television commercial as it might upset Christian viewers. Note how the ad teeters on the fringe of comparative advertising but probably scrapes through as AXE deodorant is not mentioned in the […]
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ASA Pulls Axe Advert Because It Offends Christian Viewers [Video]
26 Oct 2011 by Jasmine Stone / 8 Comments
The Advertising Standards Authority has ruled that an Axe deodorant advert be pulled. In the ad, angels can be seen falling from heaven because they are attracted to a man’s deodorant. But a viewer laid a complaint, claiming it offends Christians. According to him, angels aren’t supposed to forfeit their heavenly status for mortal desires.
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In Memorium: The Advert That Introduced Apple Mac To The World
06 Oct 2011 by Jasmine Stone / No Comments
This was the world’s first taste of Steve Jobs’ genius. RIP. Click through for the advertisement.
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Coke Tries Something New, Replaces Brand Name With Fan Names
05 Oct 2011 by Jasmine Stone / 1 Comment
Coca-Cola Australia has launched an innovative campaign called “Share a Coke”, by replacing its brand name on its bottles and cans with 150 different ordinary names in the run up to Christmas. They’re hoping it will go “viral”. “Cool”.
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Winklevoss Twins Are Still Driving Zuckerburg Nuts
14 Sep 2011 by Jasmine Stone / 2 Comments
The dispute between Cameron and Tyler Winklevoss and Facebook founder Mark Zuckerburg has still not been put out to pasture. The disgruntled Winklefaces are currently starring in a terribly clever TV ad during which they take a dig at Zuckerburg for stealing their social network idea. In other news, the ad is for pistachio nuts.
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Riaan Cruywagen Endorses The Loerie Awards [VIDEO]
12 Sep 2011 by Jasmine Stone / 3 Comments
Click through for a glimpse of the eternal Riaan, nailing it in a jacuzzi, 2oceansVibe style.
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Greenpeace Commissioned Giant Vitruvian Man On Arctic Iceberg [PICS]
09 Sep 2011 by Jasmine Stone / 4 Comments
Greenpeace! What a dumb idea. That giant recreation of da Vinci’s Vitruvian Man is going to disappear as soon as that iceberg melts – OH. Oh gosh. You’re trying to put together some sort of heavy-handed metaphor about ‘mankind,’ ‘melting,’ like some sort of iceberg, because of ‘climate change.’
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