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Advertising
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Draftfcb Acquires Hellocomputer
05 Jul 2012 by Seth Rotherham / No Comments
Draftfcb has just announced it has acquired award-winning digital agency, Hellocomputer. Besides the little known fact that Hellocomputer designed the main 2oceansvibe logo, did you know that The Dirty Skirts’ guitarist, and avid 2oceansViber, David Moffatt, is Hellocomputer’s Managing Director? Dave would have been chuffed when the Skirts walked away with the “Best Alternative Album” […]
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Radvertising: Virgin Mobile Hires Brad Pitt’s Brother As Face Of Brand [VIDEO]
04 Jul 2012 by Jasmine Stone / No Comments
Have you ever heard of Doug Pitt? No, we didn’t think so. But we’ll give Doug this: he’s the second most famous Pitt in his family. Unlike his famous brother, Brad, Doug Pitt has never been the star of anything. So, Virgin Mobile have decided to make things fairer in the Pitt family. This is Doug’s first non-celebrity endorsement deal. Doug has quite a vibe going on.
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Online Directories Elevating SMME’s In South Africa
27 Jun 2012 by Seth Rotherham / No Comments
With the rise of online and more than 12% of South Africa’s population now accessing the internet, online marketing is at the forefront of any company’s marketing strategy. Back in the day, during the Internet’s infancy, searching for things online was difficult. However, since then, search engines have upped their game and made it easier […]
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Nando’s Does Not Want To Advertise On DStv
25 Jun 2012 by Jasmine Stone / No Comments
DStv has recently graciously lifted its self-imposed suspension of Nando’s “Diversity” anti-xenophobia ad. But it seems this incredibly generous move by DStv has gone unappreciated by Nando’s. The restaurant-chain says it won’t be spending any money to have that advert flighted on DStv.
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Khoisan Propose New Name For Cape Town – Nando’s Jumps On Board
25 Jun 2012 by Jasmine Stone / 3 Comments
After Nando’s brought to everyone’s attention that the Khoisan are the only true inhabitants of South Africa, this seems appropriate. The suggestion of a new name for Cape Town comes after the memorial service of Khoisan traditional leader, Dawid Kruiper, who passed away earlier this month.
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BREAKING: TopTV To Flight Banned Nando’s Advert
20 Jun 2012 by Jasmine Stone / 4 Comments
Not one of South Africa’s TV channels have had the balls to show the new Nando’s TV advert. So TopTV has decided to step up and teach the rest a lesson in freedom of speech. They say it should be up to the public to choose whether or not they want to watch it.
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World First – One-Click Viral Video Concept Generator
19 Jun 2012 by Jasmine Stone / No Comments
Viral videos are where it’s at these days, try think of brand that’s managed to hold your attention for more than a fleeting moment without using one. Came up blank? Me too. Now imagine being on the other side of the fence and trying to come up with said, amazing video. Still blank? Fear not, August’s Viral Video Concept Generator has got you covered.
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Korean Air Wants Travellers To Embrace The “Primitive Energy” Of African People
18 Jun 2012 by Jasmine Stone / 1 Comment
At the beginning of this year, it was announced that Korean Air would be launching the first nonstop flights from Northeast Asia to East Africa: specifically, from Incheon International Airport, South Korea, to Nairobi, Kenya. Derogatory seems a modest way to describe some of the advertising used for the new route.
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RADVERTISING: Coca-Cola’s Awesome New Ad Restores Faith In Humanity [VIDEO]
14 Jun 2012 by Jasmine Stone / 4 Comments
Every day, around the world, security cameras silently observe us. Tirelessly they wait and watch, hoping to capture something significant. Usually, the only footage that ever sees the light of day is the kind that implicates someone in a crime or offence, but in reality they capture so much more. Click through for a glimpse of the heart-warming side of surveillance.
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Steers Takes Online Beating After Failed Burger Promotion
14 Jun 2012 by Jasmine Stone / 1 Comment
You may or may not have heard about Steers’ little marketing exercise yesterday. Offering a once-off Wacky Wednesday special of rib burgers for a mere R10, they were right to think that their stores might get a little busy. Boy, did they underestimate the response.
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Twitter’s First Official TV Ads, #Underwhelming [VIDEO]
12 Jun 2012 by Jasmine Stone / No Comments
On Sunday Twitter aired its first ever TV commercials. The series of shorts are centered on America’s favourite past-time, Nascar racing, and push their new message: “See what he sees.” Click through to see the clips.
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EXCLUSIVE: Yesterday’s Nando’s Advert
11 Jun 2012 by Jasmine Stone / No Comments
Yesterday, Nando’s made a decision to hit back at our nation’s broadcasters. They published a summary of their pro-diversity advert in the Sunday papers in response to the SABC, DSTV, M-Net and e.tv banning the advert.
They say: “They’ve made the decision for you. Unlike our broadcasters, we’re giving you the right to choose.”
That’s how we feel too, because nobody should treat you like a child.
Click through to enjoy the ad in all its glory.
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Harvey Nichols Campaign Showing Models Wetting Themselves Sparks Outrage [PICS]
08 Jun 2012 by Jasmine Stone / 1 Comment
Harvey Nichols in the UK came under fire this week for their latest advertising campaign. Meant to promote their summer sale, the posters depict models that have apparently wet their pants with excitement. The slogan reads: “The Harvey Nichols Sale…Try To Contain Your Excitement.”
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Nando’s Prepares To Battle TV Ban
07 Jun 2012 by Jasmine Stone / 1 Comment
Less than a week ago Nando’s launched their popular #Diversity campaign, which celebrates SA’s rich cultural heritage. Shortly afterward, local channels banned the television ad, which they claimed “trivialises xenophobia” and “could be deemed offensive”. Nando’s are not having it.
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Jaguar Responds To Latest Mad Men Episode
30 May 2012 by Jasmine Stone / No Comments
If you haven’t seen the latest episode of Mad Man, now is a good time to stop reading, as there are some spoilers ahead. The latest episode of season five of the show saw Sterling Cooper Draper Price trying to woo the business of automobile manufacturer, Jaguar. Their method wasn’t too orthodox. Jaguar took to Twitter to respond.
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EU Cookie Privacy Law Will Heavily Impact Digital
24 May 2012 by Jasmine Stone / No Comments
On Saturday, the EU Cookie Directive goes into effect. It’s a European Union law governing the opting in and out of website cookies. The law was ratified in the name of privacy, but, the impact on the digital industry will be immense and, possibly, damaging.
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Guinness Turns Submarine Into Underwater Bar [PICS]
17 May 2012 by Jasmine Stone / No Comments
Branding! It’s good for you. Jump Studios, a London-based architecture firm, recently finished up the interior on a submarine for Guinness’ deep-sea bar, which plunged to the depths of the Baltic on its maiden voyage. The sub was commissioned to celebrate Guinness’ 250th anniversary. Take a look at the thing after the jump.
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Quirk Big Kahuna, Rob Stokes On The Bob Skinstad Show This Afternoon
16 May 2012 by Jasmine Stone / No Comments
Rob Stokes, the Master And Commander of Quirk e-Marketing, will be chatting to Bob Skinstad this afternoon on the Biz Connect business segment of Bob Skinstad Show on 2oceansvibe Radio. Having carved a powerful niche in Southern Africa’s digital marketing sphere, Rob and his minions are privy to some pretty incredible business and social insights. […]
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Radvertising: Sacha Baron Cohen Punks Robert Mugabe
09 May 2012 by Jasmine Stone / No Comments
Fancy embossed invitations to attend a preview of The Dictator, Sacha Baron Cohen’s new film, are being sent around Washington D.C. – ostensibly from “President Robert Mugabe and the Ministry of Education, Sport, Art, and Culture.” Zimbabwe’s art ministry has assured reporters that it hasn’t come from them.
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Advertising FAIL: Madeleine McCann Photo Used In Ad For Cheap Holiday
09 May 2012 by Jasmine Stone / No Comments
Whoops. Not the smartest move there, VoucherDigg. When you’re advertising a discount trip to Portugal, a picture of a world famous kidnapped toddler is probably not your best bet. Click through to see the screengrabs of the website, as well as the family’s response.
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Harry Wins Invisibility, Watch His Fantastically Weird Online Video
04 May 2012 by Jasmine Stone / No Comments
Last year Stimorol rolled out a series of ads to promote their Infinity range, in the TV spots gum-chewers were caught in an infinite loop of increasingly bizarre situations. In their latest radvertising venture we’re taken to even more bizarre heights, featuring an anthro-dog, a bouncer in a tie-dyed one piece and a creepy man in a polo-neck.
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Times Are Tough: Even One Cent Savings Are Celebrated At Pick n Pay
04 May 2012 by Jasmine Stone / 3 Comments
Well at least we know where we are doing our shopping this weekend.
Thanks Richard.
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Nando’s Delivers On Santam’s Challenge, And Then Some
26 Apr 2012 by Jasmine Stone / 4 Comments
Nando’s didn’t hesitate accepting the challenge that Santam had set them this week. In fact, Nando’s delivered a day early, and then bettered it, showing they definitely weren’t chicken. Some might call it a very good example of symbiotic radvertising.
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Kulula Has A Special Offer – Your Fourth Wife Flies For Free
25 Apr 2012 by Jasmine Stone / No Comments
Say what you want about South Africa, at least we’ve got some pretty good advertising in this country. It’s not just Nando’s or Santam that have the monopoly on that either. Check out this spicy ad from Kulula, telling us all about their new special.
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New Old Spice Advert Wants You To “Believe In Yoursmellf” [VIDEO]
24 Apr 2012 by Jasmine Stone / No Comments
Old Spice – makers of the best TV adverts in the world – has a new campaign. In it, they urge the average guy on the street to simply believe “in yoursmellf.” But what does a skinny white guy who wins all the sports, has a sophisticated group of friends, and dating Heather Graham have to do with it all? You’ll have to see for yourself.
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Indie Princess And Badass Mother Star In Apple’s New Siri Ads [VIDEO]
17 Apr 2012 by Jasmine Stone / No Comments
Apple have been known to lure some of the entertainment industry’s biggest names to promote their products, and their two latest ambassadors are no exception. The one has been nabbed from her throne in hipsters’ hearts, and the other from the walls of cult movie fans. Click through to see the respective icons plugging Apple’s flagship device.
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Booze Ad Ban Raises Spectre Of Job Losses
17 Apr 2012 by Jasmine Stone / 3 Comments
Further concerns over the potentially large number of jobs that could be lost as a result of government’s proposed booze advertising ban, have been aired. Government is still mulling over its draft bill – which has been labelled draconian – but either way, the health department is determined to clamp down on the industry.
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Tuesday Radvertising: Blackriver FC Does It Again For Nando’s
17 Apr 2012 by Jasmine Stone / 3 Comments
It’s been a few months since Nando’s has graced us with one of their viral hits, but the long wait is over. Hot off of the video presses, their latest offering is a cunning spoof of an all too familiar ad. Click through for the video.
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Charlie Sheen’s Hilarious Bavaria Beer Commercial [VIDEO]
16 Apr 2012 by Jasmine Stone / 1 Comment
You can say a lot of things about Charlie Sheen, but the guy’s sense of humour is pretty legit. Check out his appearance in a TV advert for Bavaria’s non-alcoholic beer – blatantly mocking his sobriety – after the jump.
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Jimmy Manyi Wants To Control All Government Advertising
16 Apr 2012 by Jasmine Stone / No Comments
It’s about monitoring and enforcing adherence to the “government brand”, Manyi says. The advertising of all government departments would likely be centralised in his office very soon. The predictable news emerged while Manyi was speaking at a community media indaba on Saturday.
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