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Advertising
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French Want Google To Pay For Linking Articles
29 Oct 2012 by Jasmine Stone / 3 Comments
The French President, Francois Hollande, is in favour of a law that would seek to force Internet search engines like Google to pay a fee for displaying links to newspaper articles.
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“My First Time Was With Obama” New Sponsored Campaign Ad Causes Outrage [VIDEO]
26 Oct 2012 by Jasmine Stone / 1 Comment
In a new ad, sponsored by US President Obama’s campaign, the creator of the popular HBO series Girls compares voting to losing one’s virginity. As you might imagine, not everyone was impressed.
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 3
24 Oct 2012 by Seth Rotherham / No Comments
Who remembers the ‘Desert Oasis Fantasy Girl’ they featured? Remember the one about a girl waiting for a bus somewhere far away from the city. Hot..
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 2
19 Oct 2012 by Jasmine Stone / No Comments
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
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Don’t Tweet When You’re Hungry, McIntosh
19 Oct 2012 by Jasmine Stone / 1 Comment
Unlike McIntosh Polela’s jokes, Nando’s flamed-grilled Peri-Peri chicken is always tasteful.
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Radvertising: The Truth About “That Time Of The Month” [VIDEO]
17 Oct 2012 by Jasmine Stone / 1 Comment
When a brand gets called out by a civilian on any of the various, very popular, very public social platforms it can only go one of a few ways, and usually they all end up with the brand having egg on its face. Unless you are UK-based maxipad maker Bodyform, who spun one man’s comments into a brilliant marketing opportunity.
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Radvertising: A Short History Of Liqui-Fruit TV Ads – Part 1
16 Oct 2012 by Jasmine Stone / 1 Comment
Over the course of the next ten days we’ll be bringing you a short history of a uniquely South African advertising phenomenon: Liqui-Fruit television ads. Perched high up in the fondly-curated South African Television Advertising Hall of Fame, the Liqui-Fruit ads are up there with greatest hits like the scottish Lunch Bar, and the “Ja […]
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Radvertising: The Real Bears Anti-Soft Drink Ad Angers Industry [VIDEO]
11 Oct 2012 by Jasmine Stone / 2 Comments
An American ad agency, together with the Centre for Science in the Public Interest, have thrown down the gauntlet to the giants of the soft drink industry with a controversial new three-and-a-half minute video that looks at the health risks of the overconsumption of sugary, carbonated drinks.
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Two British Students Paid Off Almost R500 000 In Student Debt By Selling Their Faces
11 Oct 2012 by Jasmine Stone / No Comments
Paying off student loans is never easy, even more so when decent-paying jobs are few and far between. Which is exactly what drove two British students to turn their faces into marketing and advertising real estate.
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Nando’s Pokes Fun At People Grooving To The Mandoza Song [VIDEO]
02 Oct 2012 by Jasmine Stone / No Comments
Last month we shared with you the first video in the Nando’s “25 Reasons Why South Africa Is Awesome” campaign. It was dedicated to South Africa’s car guards. Their new advert, however, is even more endearing: it celebrates all those people temporarily turning into Zula warriors when they hear Mandoza’s “Nkalakatha”.
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Instagram Surpasses Twitter In Daily Active Mobile Users In The US
01 Oct 2012 by Jasmine Stone / 1 Comment
In August, in the United States, of America, smartphone owners visited Instagram from their phones more frequently and for longer periods than they visited Twitter. This is the first time this has happened.
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New iPhone 5 Ads Return To Basics [VIDEO]
26 Sep 2012 by Jasmine Stone / 1 Comment
Can you believe that Apple has just released its 93rd iPhone ad? That’s a lot, considering that the iPhone has only been around for five years. A lot of the focus of the iPhone 4S’s advertising was on Siri, making this new iteration of ads a refreshing return to basics.
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RADVERTISING: Paso Wine Man On Vino Variety
20 Sep 2012 by Jasmine Stone / 2 Comments
“Does a man have only one life? Yes. One wife? Occasionally. One wine? Preposterous.” That’s how Paso Robles’s Wine Man begins his argument promoting the enjoyment of wine in all its varieties, kicking off what is probably the best ad for wine I’ve ever seen.
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Nestle’s Creepy Mandate To UK Customers, “We Will Find You”
20 Sep 2012 by Jasmine Stone / 4 Comments
In an attempt to recreate Willy Wonka’s famous “Golden Ticket”, Nestle has launched a new, not-dodgy-at-all, marketing campaign. They will be “stalking” six “lucky” customers using GPS-trackers that have been embedded in selected chocolate bars.
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Radvertising: That Tokoloshe “News” Story [VIDEO]
19 Sep 2012 by Jasmine Stone / 1 Comment
Last week Monday a news item was seeded to Wat Kyk Jy and Life is Savage as part of a teaser campaign. The Tokoloshe was in the news again. But why? Click through to find out.
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New Nando’s Advert Pokes Fun At South Africa’s Car Guards [VIDEO]
17 Sep 2012 by Jasmine Stone / 5 Comments
To celebrate their 25th birthday, Nando’s is asking South Africans to give them 25 reasons why South Africa is awesome. To kick things off they have made this hilarious advert, dedicated to the country’s car guards.
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RADVERTISING: The Most Epic Bus Commercial You’ll Ever See [VIDEO]
17 Sep 2012 by Jasmine Stone / 1 Comment
This incredible television advert were made for a Danish bus liner called Midttrafik. It is being described as the “sexiest, coolest, most EPIC bus commercial ever” and we tend to agree.
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“High” Tea, Limpopo? Nando’s Doesn’t Think It’s A Good Idea
10 Sep 2012 by Jasmine Stone / 1 Comment
There is a good chance that you may not be aware that “Coca Tea” has been for sale in Limpopo, and Jozi. Nando’s knows, but it doesn’t approve.
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Candice Swanepoel Is Too Hot For New York To Handle – New Ads Banned [VIDEO]
24 Aug 2012 by Seth Rotherham / No Comments
Brian Atwood’s latest ad campaign, starring South Africa’s Candice Swanepoel has come under sanction for being a little to steamy for the tastes of New York’s Madison Avenue types. Both the video, and the print portions of the campaign have been given a strong forward defensive off of their respective platforms. The New York Post […]
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Toyota Shocks Ad World With Topless Model [VIDEO]
24 Aug 2012 by Jasmine Stone / 1 Comment
You might remember model, Andrej Pejic, who is rather famous for his hot female-like appearance. Well, Andrej might have some new competition – 19-year-old Stav Strashko, who stars in a new ad for Toyota.
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Facebook: Large, Unwanted Adverts Coming To Your Newsfeed Soon
15 Aug 2012 by Jasmine Stone / No Comments
Share price is a fallin’, advertisers are a ballin’. So what’s next for Facebook? Forcing large, unwanted adverts in your face, that’s what.
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Mobile Ad Spending To Hit $6,4 Billion This Year
02 Aug 2012 by Jasmine Stone / No Comments
Mobile ad spending will rise roughly 62% this year to $6,4 billion, according to a new report. The new growth is led predominantly by strong growth in the US, where more than 50% of mobile users now use a smartphone.
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Nando’s Souperstars: Making A Big Difference [VIDEO]
30 Jul 2012 by Jasmine Stone / No Comments
The last time we discussed Nando’s Souperstars on 2oceansVibe, the campaign had only just begun. Since then, more than 800 South Africans have signed up to join the cause!
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Radvertising: Victor Matfield Joins Shaquille O’Neal In International Ad Campaign [VIDEO]
24 Jul 2012 by Jasmine Stone / 1 Comment
Look at our man Victor, all grown up! South Africa’s favourite beard isn’t falling out of the international spotlight anytime soon, apparently. Earlier in the year Dove Men + Care announced Victor Matfield as the impeccably-groomed and bestubbled face of their brand, and now we know why he was chosen. With fellow brand ambassadors like Shaquille […]
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Tweet-Controlled London Eye Light Show To Reflect Feelings About The Olympics
23 Jul 2012 by Jasmine Stone / No Comments
Social media is being used more and more creatively in efforts to drive attention toward media campaigns. The London Eye will be the next vessel to provide the basis of a new experiment.
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Badvertising: Tropika Rips Off Famous Viral Campaign? [VIDEO]
23 Jul 2012 by Jasmine Stone / 3 Comments
Flash mobs have been popular, and the concept generally always draws attention. But what happens when you copy an existing idea, for a big brand?
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Nando’s Wish Madiba Happy 94th Birthday
18 Jul 2012 by Jasmine Stone / No Comments
As we all take time out to honour a man who is surely one of the most inspiring leaders the world has ever known, Nando’s shares their appreciation of Madiba.
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Radvertising: Shatner Stars In New Local Insurance Ad [VIDEO]
11 Jul 2012 by Jasmine Stone / 3 Comments
William Shatner paid a little visit to South Africa recently – to do the most unusual of things. The former Boston Legal star has teamed up with Dial Direct insurance for a new ad, Denny Crane style.
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RIM Says Delay In Launch Of New BlackBerrys Until Next Year Is Good Idea
10 Jul 2012 by Jasmine Stone / No Comments
RIM’s new marketing chief, Frank Boulben, said on Monday that delaying the launch of the new generation of BlackBerrys until next year will give retailers more time to focus on the revamped smartphones once they hit store shelves.
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Draftfcb Acquires Hellocomputer
05 Jul 2012 by Seth Rotherham / No Comments
Draftfcb has just announced it has acquired award-winning digital agency, Hellocomputer. Besides the little known fact that Hellocomputer designed the main 2oceansvibe logo, did you know that The Dirty Skirts’ guitarist, and avid 2oceansViber, David Moffatt, is Hellocomputer’s Managing Director? Dave would have been chuffed when the Skirts walked away with the “Best Alternative Album” […]
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2oceansvibe Partners
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