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Advertising
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The New Old Spice Ad Is As Good As You’d Hoped It Would Be [VIDEO]
07 Jan 2014 by Jasmine Stone / No Comments
Hello readers. Look at your colleague. Now back to the screen. Now back at your colleague. Now back to the screen. Sadly, your colleague isn’t your screen.
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Radvertising: This Driving Ad From New Zealand Will Make You Squirm [VIDEO]
07 Jan 2014 by Jasmine Stone / No Comments
It’s been a hectic holiday season in terms of road deaths, with well over 850 people perishing on our roads in December alone.
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Yowsers: New UNICEF Ads Feature ‘Jesus’, ‘Gandhi’ And ‘Mother Teresa’ [VIDEO]
18 Dec 2013 by Jasmine Stone / No Comments
“Doing good has never been easier.” That’s the tagline thrown into each video, indicating that everybody at the table has done something incredibly altruistic for the benefit of mankind. The new series entitled ‘The Good Guys’ contrasts the historical figures Jesus, Gandhi and Mother Teresa with your average Joe, and shows how a few simple mouse clicks is enough to make a difference and score the Mr Average a seat at the table with the greats.
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Radvertising: This Ozzie Condom Ad Would Never Be Allowed On SA TV [VIDEO]
09 Dec 2013 by Jasmine Stone / No Comments
It’s about time that condom advertising did away with all the coy innuendos and started getting to the point.
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Is This The Scariest Commercial Of All Time? [VIDEO]
04 Dec 2013 by Jasmine Stone / No Comments
Japanese tyre manufacturer, Autoway Tyres decided to ditch the “sex sells” approach, and instead tried to scare their customers into submission. Their new ad is being called the scariest ad of all time – not least of all because it actually comes with a health warning and a liability disclaimer.
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Radvertising: Nando’s Punishes Sanral With Genius Ad #etolls [PIC]
03 Dec 2013 by Jasmine Stone / 1 Comment
Nandos have nailed it, once again by channeling the age old philosophy that you ought to at least buy someone dinner before you screw them. This ad was in most of Johannesburg’s daily papers this morning. [Pic : Twitter]
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The Kremlin Insist Louis Vuitton Removes This Giant Suitcase
28 Nov 2013 by Jasmine Stone / No Comments
Russia may have a lot of political baggage – but this is just silly. A giant, two-storey designer Louis Vuitton suitcase was erected on the red square, just metres away from Vladimir Lenin’s sacred mausoleum – where the mummified body of the mastermind of the Bolshevik Revolution remains.
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Samsung Responds To Penis Billboard Accusations
27 Nov 2013 by Jasmine Stone / 1 Comment
A few days ago, a typo on a Samsung billboard in London caught the attention of the internet thanks to the accidental inclusion of the word, “penis”. Obviously.
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CLEVER: British Airways Takes Billboard Advertising To The Next Level [VIDEO]
26 Nov 2013 by Jasmine Stone / 1 Comment
British Airways, in partnership with Ogilvy UK, have launched a staggering new campaign, called “Look up.” In so doing, they’ve revolutionised the way we see billboards, and other airlines will be kicking themselves for not doing this first.
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Samsung Billboards ‘Penis’ Spelling Error Goes Viral
26 Nov 2013 by Jasmine Stone / 9 Comments
There are many ways of using a billboard to attract the attention of potential customers. Whether this was a deft marketing ploy or sheer idiocy, we will never know.
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Local Soap Star Fired For Not Endorsing A Bank On Isidingo
26 Nov 2013 by Jasmine Stone / 3 Comments
A loyal Isidingo cast member has reportedly been fired because he refused endorse a bank, whose name was included in his lines.
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The Top 10 Hottest People In South African Digital / Marketing
21 Nov 2013 by Seth Rotherham / 81 Comments
We’re finalising a list of the sexiest people in South Africa’s Digital / Advertising / Marketing space. But we need your help to add the finishing touches.
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The Local Spoof Of The Jean-Claude Van Damme Truck Ad Is The Best Spoof [VIDEO]
21 Nov 2013 by Jasmine Stone / 1 Comment
Since Volvo released a frankly remarkable piece of radvertising featuring Jean Claude Van Damme splitting between two moving trucks, a lot of spoofs have surfaced. Even Channing Tatum published a spoof. Sadly for Channing, he isn’t nearly as funny or original as Derek Watts and the Sunday Blues.
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Radvertising: Mike Tyson Returns Holyfield’s Ear In New Ad [VIDEO]
20 Nov 2013 by Jasmine Stone / No Comments
In order to advertise their ‘Week of Greatness’, Footlocker put together an ad that makes you feel like everything is right with the world.
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Ashley Madison Offered Bafana R10 Million To Put “Life Is Short – Have An Affair” On Their Kit
19 Nov 2013 by Jasmine Stone / No Comments
So, Bafana Bafana lost a major sponsor in Puma, when they pulled out a while ago. Now, companies are scrambling to fill the place once occupied by the big cat brand.
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Matt Damon Made R30 Million For These 20 Seconds Of TV Ad Time [VIDEO]
11 Nov 2013 by Jasmine Stone / No Comments
With payments like these, one is forced to believe that actors like Matt Damon earn a pittance from their films, and are in a position where they need to get as much income from advertising as possible – but we all know that not to be the case.
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Mango Airlines Give Middle Finger To ASA
06 Nov 2013 by Jasmine Stone / 2 Comments
Just after we published the article on Mango Airlines and their case with the ASA, we had a little squizz on their website to see if they had obeyed the ASA’s ruling – and we found something that might be of interest.
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Mango Airlines Seem To Be Lying About Internet On Board – Forced To Remove Claims
06 Nov 2013 by Jasmine Stone / 10 Comments
Last year, Mango airlines famously became the first South African airline to offer in-flight internet access. Strangely, Mango also became the first South African airline to lie about having internet access on board. Yup, the Advertising Standards Authority has decided that, in order or you to use WiFi access as part of your marketing strategy, you need to actually have WiFi.
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GENIUS: Check Out This Brilliant Advert For A Multi-Lingual School In Jo’burg
04 Nov 2013 by Jasmine Stone / 1 Comment
South African-based ad agency, Joe Public, created this masterful campaign for a school in Johannesburg that teaches in both English and Afrikaans. The campaign features a series of posters with poetry on them – that’s not the clever part though. The clever part is that each of the poems can be read word-for-word in both English and Afrikaans, with only slight changes in meaning.
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Here Is Your New Marketing Buzzword – Introducing The “Manfluencer”
28 Oct 2013 by Jasmine Stone / 1 Comment
It must be said – the recession hit us all hard. We’re not as wealthy as we used to be, and won’t be as prosperous as we hoped we would. In particular, the 2008 recession hit men the hardest, and left more men out of work than women. What did this mean? This means that more men were taking on home-keeping tasks like shopping, cooking and cleaning.
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Please Enjoy This Quality Gumtree Ad From Woodstock [PHOTO]
25 Oct 2013 by Jasmine Stone / 6 Comments
One could spend hours scrolling through the listings of Gumtree. Logging in to one of South Africa’s most popular classifieds has become a little bit like window shopping, with a few key differences. For one, you don’t have to actually get up and go anywhere – so no need for pants.
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This Is Why Your Brand’s YouTube Video Failed
15 Oct 2013 by Jasmine Stone / No Comments
Remember YouTube in the good old days? In the beginning, YouTube was a sandbox for the lazy creative. Families would post home-videos, schoolchildren would post clips of teachers being hit with various forms of fruit – and cats stole the limelight in dazzling acrobatic displays. Oh how things have changed.
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Soon Your Face Will Appear In Google Results
14 Oct 2013 by Jasmine Stone / No Comments
Oh, so you thought your name, face and fact that you “liked” the coffee at that place down the road was personal, private information? Sorry to say but, you’re wrong. At least in Google’s eyes that is…
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You Need To Watch This Ad Featuring Kate Upton And Snoop Dogg [VIDEO]
10 Oct 2013 by Jasmine Stone / No Comments
Hot Pockets’ latest ad, titled “You Got What I Eat,” is a four-minute parody of Biz Markie’s “Just a Friend,” starring Kate Upton, Snoop Dogg and Bow Wow.And it’s pretty much one of the weirdest things on the internet right now. The video features a blinged out Larry King, a mini spacecraft and a cute video game death match. Weird, man.
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Is ‘Prankvertising’ The Future Of Advertising? Watch This [VIDEO]
09 Oct 2013 by Jasmine Stone / 2 Comments
What if telekinesis was real? How would you react? A hidden camera promotion engineered and executed by Sony could be one of the best viral film trailers of all time. The stunt captured the reactions of unsuspecting customers at a New York City coffee shop as they witnessed a “telekinetic event.” “Telekinetic Coffee Shop Surprise” […]
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WATCH: The First Two Ads For Samsung’s New Smart Watch [VIDEO]
07 Oct 2013 by Jasmine Stone / 3 Comments
Samsung have dropped two very clever ads for their recently-released Galaxy Gear smartwatch. While the watch itself has disappointed pundits with its limited battery life, and the fact that it can only work in conjunction with the Galaxy Note, Samsung may have regained some ground in the field of public perception with these two great TV spots for the product.
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Please Enjoy These Massive Billboards Mocking The ANC All Over Joburg [PICS]
04 Oct 2013 by Jasmine Stone / 3 Comments
Well, this is just delightful. An outspoken but thus-far anonymous critic of the e-Tolls system in Johannesburg has erected massive advertising-grade billboards on the side of the N1 and N3, reading “E-tolls. Proudly brought to you by the ANC.”
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Radvertising: Watch Amstel’s Excellent ‘The Chef’ Ad With Augmented Reality [VIDEO]
27 Sep 2013 by Seth Rotherham / No Comments
To celebrate the success of their new TV ad, “The Chef”, Amstel Lager is giving consumers a chance to enjoy it like never before. Turning the logo on the Amstel bottle into an augmented reality reader, consumers can now enjoy the ad and their favourite beer at the same time – creating a whole new viewing experience.
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This Is How Much Top Online Publications Are Charging For ‘Native Advertising’
26 Sep 2013 by Jasmine Stone / 2 Comments
Before we get right to the good stuff and tell you how much online publications like Forbes, BuzzFeed and the Huffington Post charge for ‘native advertising,’ we’re going to give you a quick crash course in what native advertising is – just to get everyone up to speed.
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Radvertising: Here’s A Mobile Network Ad That Will Make You Cry [VIDEO]
18 Sep 2013 by Jasmine Stone / 1 Comment
True is a mobile phone network in Thailand. Their three minute (yep, the ad is that long) is melting people’s faces across the globe for its powerful narrative, following a man who is ultimately rewarded for a lifetime of good deeds.
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