Before the late 1970s, trainers were usually only worn by people doing sport. Now they’re a trendy way to feel nostalgic about ‘terrace culture’ and ‘casuals’.
MSCHF decided to take the trend of small handbags to the extreme using Louis Vuitton branding, without any actual connection to the brand.
It’s been 12 years since Emma Watson starred in ‘Harry Potter’, but that doesn’t mean she doesn’t still have a sense of magic.
A well-placed source has said that while everyone else might be shocked to hear the news of Meghan Markle and Prince Harry being axed by Spotify, the Duchess’ rebranding has been in the works “for weeks”.
Get your Barbicore on with the hotly anticipated PLEASURES x PUMA Velophasis sneakers.
PUMA might leave smaller environmental footprints, but it sure does make an impression on the track and the market, as well as in the hearts of athletes and consumers.
Shein party dresses, H&M sweaters, Zara trend pieces, and Uniqlo basics, among other cheap, unsold clothing are growing in heaps and mounds in a spot in the Chile desert.
I’m never taking these shoes off again. And I’m from the Karoo, so I know the difference between a proper veldskoen and those pleather vellies you buy at Access Park.
The 2023 Met Gala was in celebration of Karl Lagerfeld as well as his cat, it seems.
Somebody has to cater to the wealthy, as long as they don’t sell baby sealskin leather purses.
Although these shoes have the 2000s written all over them, they are definitely ‘in again’ enough to add to your 2023 rotation.
At first glance, one is hella impressed by the pure drip of the good Lord’s representative here on earth, but at second glance, one is more gobsmacked by the power that artificial intelligence be.
Since ’90s nostalgia is all over the show right now, PUMA, in collaboration with US professional basketball player LaMelo Ball, is bringing the slime into the 2020s.
Here I was thinking 2023 could be a tough year, with the cost of living rising and the threat of a global recession. Worry not, because Pantone’s colour of the year is “brave, fearless, and pulsating”.
The Porsche Design x PUMA Wild Rider sneaker celebrates and emulates the legendary Porsche 911 Classic Club Coupe in perfect style.
The advert for Balenciaga’s Spring/Summer 2023 collection, which debuted this fall at Paris Fashion Week, featured kids holding bears that looked ready for a BDSM party.
Despite being blacklisted by many in the entertainment industry, Depp was spotlit in Rihanna’s Savage X Fenty fashion show.
H&M is catching major heat after deciding to reintroduce mohair products in their latest fashion lines despite once promising that they would never use the fabric again.
This effort, combining sports, fashion, music, and youth culture, challenges everyone to embody the sentiment of fearlessness on and off the pitch.
The USA Mullet Championships have brought the mullet back into the spotlight, allowing dudes from across the US to show off their cool coiffures.
The South African model has been doing her thing again, posing it up in a range of costumes designed by herself for the launch of her new resort collection.
This development of style comes from the most honest and charitable place, you know, the place where your heart really lies – home.
When the Supreme Court of Appeal ruled on the long-running trademark dispute between Polo South Africa and Ralph Lauren earlier this year, we thought that was the end of that. We were wrong.
PUMA’s longstanding history as a trendsetter in fashionable footwear is being celebrated by modern culture shapers such as Dua Lipa, Alexandre Mattiussi, and Vogue.
Gracing the runway for the spring/summer 2023 show at the end of Paris Fashion Week for fashion label Coperni, Bella Hadid had a dress magically spray painted on.
The PUMA X Vogue collaboration intersects both fashion and sport in a way that we didn’t know we needed, with black, white, and fiery red all over.
While flipping through photos of her myriad looks from over the years, her memory was jolted when she came across a shot of her wearing a glittering choker for the 1995 CFDA Fashion Awards.
I’m not sure you’ll see too many of these haircuts along the Atlantic Seaboard. In the land of the free and the home of the brave, it’s a different story.
PUMA’s original logo, featuring a puma cat jumping through a capital “D”, was a nod to the founder of the brand, Rudolf Dassler.
At 48, the British supermodel is reflecting back on some of the more uncomfortable moments that, admittedly, shaped her career and herself.