It’s been to New York, Moscow, Paris and London, and now Smirnoff, the number one spirit brand in the world, is bringing Smirnoff Experience™, ‘Mashup Street’ to Johannesburg on 15 May 2010. Tickets can only be won, not bought, so visit www.smirnoffexperience.co.za to find out how to win.

Smirnoff Experience™ is fast becoming the world’s top collaboration platform. The ‘Mashup Street’ theme created for South Africa celebrates collaboration between South African street cultures and popular music genres to create a one-of-a-kind music experience. The popular theme also extends to collaboration between fashion, food, art and even drinks. Smirnoff Experience™ ‘Mashup Street’ is a place where Kwaito vibes with Preppy, Afro funk hangs with Goth and Pop chills with House.

To cement the global relevance of the concert, Tiësto, the world’s number one DJ, will be headlining the experience. Following the success of his recent genre-bending collaborations with Nelly Furtado, Three 6 Mafia, Calvin Harris, Tegan & Sara as well as remixes of MUSE, Bloc Party and The Editors, Tiësto is pleased to announce a very special collaboration with one of South Africa’s hottest new bands.

Tiësto – the world’s number 1 DJ!

Tiësto comments:

“The concept of mixing and remixing music genres and cultures is somethingthat continues to inspire me. I’m excited to be part of Smirnoff Experience™ in South Africa. It’s been a long time since I have played there and I love the country. South Africa has some great emerging talent and I can’t wait for everyone to hear the collaboration that I am working on.”

South Africa won the honour of hosting the Smirnoff Experience™ in a closely contested international campaign that involved 140 countries.

Besides the best international and local talent, concert-goers will be treated to a sensory journey that showcases ‘Mashup Street’ culture in its very finest form. From the moment ticket holders enter ‘Mashup Street’, it will be clear that they are attending an international event that is truly one-of-a-kind.

Tickets are limited to the 18-and-over market.

You know what that means..

Smirnoff Experience™, ‘Mashup Street’ is coming to Johannesburg on 15 May 2010. Tickets can only be won, not bought, so visit www.smirnoffexperience.co.za to find out how to win.