Have you ever heard of Doug Pitt? No, we didn’t think so. But we’ll give Doug this: he’s the second most famous Pitt in his family. Unlike his famous brother, Brad, Doug Pitt has never been the star of anything. So, Virgin Mobile have decided to make things fairer in the Pitt family. This is Doug’s first non-celebrity endorsement deal. Doug has quite a vibe going on.

Virgin says of Doug’s vibe:

Doug’s just a regular guy.

He washes his own car, pays his own bills, and does his own laundry. You see, unlike his famous bro, Doug’s never been the star of anything.

As believers in ‘a fair go for all’, Virgin Mobile have decided to make things a little fairer in the Pitt family. Help a bro out and show Doug Pitt some ‘Like’!

Check Doug’s vibe:

So far, Doug has about 6 200 “likes” – so go on, give him a “like”.

Doug is currently a director at Worldserve International, a water sanitation and economic development group that aims to combat poverty by meeting basic needs in the developing world.

Doug also leads efforts at Africa 6000 (so named for the 6 000 African children who die daily from waterborne disease because they have little or no uncontaminated water), and serves as the Goodwill Ambassador for the United Republic of Tanzania.

Doug’s first endorsement deal forms part of Virgin’s integrated brand campaign – Fair Go Bro – reaffirming the company’s commitment to standing by the Australian value of “A Fair Go”. The campaign has given Doug his own website, where he kills it. Check out more of Doug’s vibe HERE.

[Sources: AdWeek, Virgin]