“Dirty” used to be a name prefix that any man could be proud of. Dirty Harry, for example, was a tough SOB.

But times, they’re a changin’. And now that women are allowed to look at men the same way men have been looking at women for eons past, our jig is up. We’re being objectified on a daily basis, and if we want people to love us, pay attention to us in conversation, or give us a raise, we have to indulge in a little grooming. The Dirty Harry of 2012 is less Clint Eastwood, and more this guy.

Not getting a date in the near future.

And the rule applies for men of all generations, including our fathers. Which is why the Father’s Day of 2012 needs to serve as a solid wake up call for you, and quite possibly, your dad.

And to get you on the highroad to success and social acceptability, we’re giving you the opportunity to win one of ten RIDICULOUSLY RAD year’s supplies of Dove Men+Care products AND a gift, all to the value of R2 000!

The Dove Men+Care Range – Self esteem is a shower away

Or, as Dirty Harry would say, “two thousand bones”.

So, tell me. Do you feel lucky, punk? Do ya?

TO WIN! CLICK HERE to visit the Dove Men+Care Facebook Page, and LIKE it!

All likes received between today and Wednesday 13 June will be automatically entered into the competition. Ts&Cs apply.