[Image: picryl]
Let’s not forget that celebs are the OG influencers and serve big luxury brands by simply wearing/using/endorsing them better than any other social-media-lite out there.
That’s why entertainment marketing company Distinctive Assets forks out the big bucks to offer luxurious swag bags to all 25 Oscar nominees in the acting and directing categories each year.
Distinctive Assets is not affiliated with the Oscars, per say, but the company’s “Everyone Wins” gift bags full of vacations, cosmetics, and other prizes from over 60 brands will be available to A-listers such as Adrien Brody, Sebastian Stan, Cynthia Erivo, Demi Moore, Kieran Culkin, and Zoe Saldaña ahead of the 97th Academy Awards.
“While our gifts may be famous for being fun and fabulous, they also serve as a means to elevate small businesses, minority-owned brands, female entrepreneurs and companies that give back,” said Lash Fary, the owner of Distinctive Assets, the company who curates the annual bags.
“This year, on the heels of the historically tragic LA fires, we have found even more ways that our celebrity swag can do good in our community.”
That means alongside gorgeous skincare products from Miage (worth $25,000/R460,000), DNA kits from Ancestry (worth $25,000 /R460,000) and stunning trips to luxury locations, the bag also gives the talent the chance to give back to their community, with more than $1 million of personalised disaster recovery services from Bright Harbor available to gift to over 300 families affected by the L.A. wildfires.
The gift collection includes several trips, the most expensive of which is a four-night stay in a villa in the Maldives worth over $23,000 courtesy of Joali. There’s also a five-night luxury wellness retreat in Sri Lanka from Santani worth $8,500 and a 3d Virtual Wellness Retreat valued at $3,500.
The most valuable item in the entire collection is $50,000 worth of home renovation project management from Maison Construction, which Distinctive Assets said is transferrable to those affected by wildfires.
Otherwise, Hello Mag! reveals that there is a gift box of $94 Atelier premium tea from the Himalayan mountains, a ticket to a live show from Dr Carl Christman, mentalist to the stars, for $25,000, and Cate Brown Studio’s luxury dog wear and pillows, worth $495.
That puts the swag bag at a whopping $215,000 total, which is just under R4 million.
The brands pay for their items to be included in the prize packages, though celebrities rarely redeem every single item since the IRS considers gift bags taxable income.
Watch the 97th Academy Awards airing live on ABC on Sunday, March 4.
[Sources: Hello Mag! & BusinessInsider]
