In a world where environmental challenges are ever-present, community engagement and education are pivotal forces for driving change. That’s why Fitch & Leedes has put its brand behind this meaningful cause, with the launch of its tantalising Pineapple Lemonade.
Fitch & Leedes, however, have not stopped there.
While the company’s commitment towards supporting SANCCOB’s work began with a substantial donation to the organisation, and the launch of its Pineapple Lemonade, it is now ramping up into the next phase of its implementation. That is seeking to engage Cape Town’s local communities through a series of events and activations that are designed to educate and inspire.
From beach clean-ups to educational workshops and school programmes, the campaign aims to cultivate a deeper understanding of the challenges facing the African Penguin and the importance of preserving their natural habitat.
On International African Penguin Day, 12 October 2024 – this Saturday – Fitch & Leedes and SANCCOB will release an educational documentary, developed to raise awareness about the potential extinction of African penguins by 2035. You’ll find this must-watch documentary online, and released through both organisations’ social media channels.
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Jody Francis, Brand Ambassador for Fitch & Leedes outlined that this campaign had to go beyond the ordinary:
“It’s not enough that we simply make a donation, or create a new addition to our range of luxury mixers. Our team is so inspired by the dedication that drives SANCCOB’s operations, that we knew we had to do more. And, we can do more, so we are! Using our creative skills, and throwing our weight behind a cause that truly matters is what drives our team to want to do even more.”
That’s what we’re talking about!
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Because education is a powerful tool for change, school programmes, supported by Fitch & Leedes, aim to educate students about the African Penguin and the broader environmental issues affecting their survival. Seeking to instil a sense of responsibility and stewardship in the younger generation, these activities are set to ensure long-term conservation success. Melissa Knott, Head of Operations at SANCCOB outlined the powerful potential of this multifaceted campaign:
“Combining refreshment with responsibility, this campaign goes beyond traditional fundraising. It creates opportunities for people to learn about and actively participate in penguin conservation through beach clean-ups, workshops, and school programmes. At SANCCOB, we are excited about the potential of this partnership to inspire a new generation of conservation-minded individuals and make a tangible difference in the survival of the African penguin.”
As they work together, Fitch & Leedes and SANCCOB create a movement that inspires action and cultivates a deeper connection between people and the natural world, while also paving the way for a brighter future for the African Penguin, and the communities that cherish them.
The Fitch & Leedes Pineapple Lemonade will be on shelves at select stores.
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If you wish to add more support to this initiative, head over here or go above and beyond and adopt a penguin.
