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The provider of iGaming solutions, SoftSwiss, is valued by the gaming industry for its persistent global market effect and deliberate efforts. The software supplier recently triumphed at the Asia Gaming honors, winning awards in two categories.

The multinational iGaming powerhouse has triumphed in Africa, winning the Responsible Gaming category at the prestigious SIGMA Africa expo and conference. These awards acknowledge the company’s success in navigating the market amid rapid changes, notably its generosity in providing casino bonuses. SoftSwiss continues to demonstrate its dedication to innovation and excellence, further cementing its role as a frontrunner in the dynamic iGaming landscape.

Recognition in Asia

SoftSwiss won in March 2024 for Best Affiliate Marketing Solution and Best One-Stop Platform Solution. In recognition, Vitali Matsukevich, Chief Operating Officer of SoftSwiss, stated, “SoftSwiss is happy to receive the coveted Best One-Stop Platform Solution Award, which recognizes our company’s significant contributions to the development of the Asian gaming sector. We sincerely thank our devoted team for their tireless work and our valued clients for their trust, which is critical to our success.”

Being honored in both categories is a significant accomplishment for SoftSwiss. For more than 15 years, the multinational technology company has strived to create exceptional iGaming solutions. Over time, the company has established a solid set of technologies that allow its clients to start iGaming businesses from scratch.

SoftSwiss’ innovation enables the company to offer systems and services that are critical to player engagement and satisfaction. As a result, more than 860 iGaming firms have chosen SoftSwiss as their preferred software solution provider.

According to a recent Kantar poll, the vast majority of SoftSwiss’ clientele are satisfied with its products and services. The company’s reception in various regions is unparalleled. However, given the company’s accomplishments and unwavering commitment to high gaming standards, reaching these levels is hardly surprising. As a result, the company holds various gaming licenses and offers a wide range of casino games in diverse markets.

Appreciation in Africa

In another victory, SoftSwiss received the Responsible Gaming award at the prestigious SiGMA Africa Awards. The international corporation has only lately entered the African market, but it has already upped the standard for ethical gaming procedures.

Unsurprisingly, one of SoftSwiss’ philosophies is “player comes first”. The company’s commitment to meeting the requirements of both regional players and operators exemplifies this mantra. One of its sections dedicated to this is Managed Services, which aims to connect operators with players.

The department offers a comprehensive suite of products and services, including VIP Player Support, Anti-Fraud Support, First Line Support, and Player Retention and Reactivation. In this line of activity, these and other specialized departments hunt for technological discrepancies, which successfully feed the appropriate fraud protection processes. Consistently doing so has helped solve complicated cases and provided beneficial solutions to a wide range of scenarios.

According to statistics from 2023, SoftSwiss helped save up to $14 million in that year alone. Its devoted departments helped solve over 100,000 individual cases, efficiently addressing hundreds of player concerns. The corporation ascribed this effectiveness to its anti-fraud capabilities. Its specialized teams have earned responsible gaming certifications from prestigious organizations such as the Gaming Operations Academy, Gamecare, and the iGaming Academy.

SoftSwiss has also built a reputation for effective communication. The organization takes a multifaceted approach to customizing material for each player group. This method helps to reduce client loss by maintaining high satisfaction ratings. It also promotes ethical communication, which improves consumer satisfaction.

Expanding into the fast-growing African market

Winning an award at the SiGMA Africa 2024 expo is partly due to the company’s spirited entry into the African iGaming sector. In January 2024, the corporation purchased a majority stake in Turfsport, a massive South African iGaming solutions supplier. Turfsport has an extensive portfolio to its name. It is known for its software products and services, which range from horse racing to sports betting and lotteries.

Turfsport CEO Christian Neuberger acknowledged his enthusiasm for collaborating with SoftSwiss when the agreement was announced. He stated, “Turfsport was searching for an international partner to match our strong brand in South Africa. We are overjoyed to have discovered the perfect partner in Softswiss and its energetic, rapidly growing staff.”

The acquisition is part of SoftSwiss’ strategy to expand globally. It intends to develop its portfolio and continue to provide value to a diverse clientele.

Parting Shot

SoftSwiss is committed to raising the bar in the iGaming sector, as seen by its Asian and African market victories. The numerous efforts made to promote responsible gaming and optimize client satisfaction are indicative of an organization dedicated to securing the industry’s future. Stakeholders in the iGaming industry can expect more all-round improvements if the company continues in this trajectory.