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South Africa’s advertising stints have gone up a notch.

Pepsi has a new logo, and the best way to make sure everyone is up to scratch with that is by taking over two of South Africa’s iconic buildings with CGI billboards.

People in Johannesburg and Cape Town were amazed to see their city’s landmarks turned into giant fizzy drinks.

Using computer-generated imagery (CGI), the Ponte Tower in Jozi appeared to have been draped in material of Pepsi’s branding to have it look like a 300ml can of the beverage.

In the Mother City, everyone who saw it at the moment must have been scrambling to capture the visuals of a can of Pepsi being poured into the Cape Town Stadium.

South African rappers Priddy Ugly and Youngsta CPT were the brand’s ambassadors in the respective cities, as part of the campaign to launch the brand’s new logo, per The Citizen.

The results are pretty cool if I do say so myself:

 

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“Nice, I hope they’re putting some money into repairs for that building too,” wrote Jason Mangena on Instagram, referring to the Ponte Tower being slowly put back into the limelight after being bedraggled and hijacked by gangsters and squatters for years.

 

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A post shared by Young Van Riebeek (@youngstacpt)

The official launch of Pepsi’s new logo was done in early April at Teatro, Montecasino, hosted by the 947 breakfast team led by Anele Mdoda.

 

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The fizzy drink brand, which often spars with Coca-Cola for attention and support, really went above and beyond to ensure its logo change was noted.

As the creation of still or animated visual content using imaging software, CGI technology is used to fill in details in environments and create realistic scenarios.

The billboard in New York’s Times Square often has some striking CGI animation to really get people going, like the House of The Dragon billboard that saw realistic dragons striking fear and breathing fire into the Big Apple:

Shame, don’t compare that to the animation job of KFC South Africa, which put up an anamorphic billboard in Braamfontein in Johannesburg.

 

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[source:citizen]