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As a consumer, we can make better choices. Likewise, as a company, environmental concerns should come above the bottom line.

With the future in mind, PUMA has been doing its best to improve its environmental impact across its product range.

As the leading sports brand says, “At PUMA, we play by the rules”, assuring that its suppliers are in full environmental compliance and that any negative impact on the environment is minimised as much as possible.

BusinessWire reports that according to the company’s Sustainability Report 2022, PUMA has made seven out of 10 products from better materials in 2022,  as it further scaled up the use of recycled materials:

Better materials, such as cotton and viscose from certified sources or recycled polyester, have a smaller environmental footprint in terms of CO₂ emissions and allow PUMA to improve its environmental impact across its product range.

PUMA’s CO₂ emissions from materials have been reduced by 32% since 2017, while overall CO₂ emissions could be reduced by 7%, despite significant growth in sales:

“Our Forever Better strategy aims to make PUMA better across the entire value chain, whether it comes to materials, carbon emissions, circularity or human rights,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA.

“We know there is still a lot of work to be done, but we are encouraged by the progress we made last year.”

The integrity of PUMA is hella attractive.

PUMA is well on its way to reaching its goal of making nine out of 10 products with better materials by 2025 while continuing to power 100% of its offices, stores and warehouses with renewable energy in 2022.

Additionally, its suppliers also increased the use of renewable energy in the supply chain, where most of PUMA’s carbon emissions originate. This was done with the implementation of large-scale solar power systems at selected suppliers and the purchase of renewable energy certificates.

By 2025, PUMA aims to more than double this figure once again and get its core suppliers to source a quarter of their energy needs from renewable sources.

As for the actual products, more than 50% of the polyester used in PUMA’s apparel and accessories came from recycled materials and the company also started to scale up the use of recycled cotton.

As part of PUMA’s Forever Better experiments, the RE:SUEDE tests for a biodegradable sneaker, while the RE:FIBRE aims to scale up more advanced polyester recycling technologies:

Image: PUMA

PUMA might leave smaller environmental footprints, but it sure does make an impression on the track and the market, as well as in the hearts of athletes and consumers.

Shop PUMA’s sustainable range on the South African store website.

[source:businesswire]