Office Christmas party time is in full swing again, and those trigger-happy camera folk will be out in full force snapping and sharing photos with total disregard for the consequences. That’s what Norte beer’s Photoblocker is for: when a sensor built into this beer chiller detects a flash, it emits its own flash in order to overexpose any photograph.

Buenos Aires-based advertising agency, Del Campo Nazca Saatchi and Saatchi, has designed a new campaign for the South American beer brand, Cerveza Norte.

It’s simple: Norte’s Photoblocker is a beer cooler that will defend drinkers against unwanted interference from amateur paparazzi.

Photoblocker is a standard beer cooler that has technology that detects camera and cell phone flashes from 360 degrees around it.

When it detects a flash, it emits a powerful flash in response that instantly destroys all attempted photos.

https://www.youtube.com/watch?v=gPm7iWo0Tg4

Goodbye, embarrassing photo tags..

Maxi Itzkoff, executive creative director at Del Campo:

We placed several beer coolers in different bars in the North of Argentina. People took lots of photos that ended up being blurry beyond recognition and then uploaded them to social media anyway.

Thank you, technology.

[Source: FastCompany]