[imagesource: PUMA]

What does fearless mean to you?

Maybe it means having a football career while being a mother, standing up to older kids on the playground, or even daring to change the music at a busy party.

That’s part of the fearlessness that exists in PUMA’s FIFA World Cup campaign at least.

The sportswear brand is celebrating ‘Generation Fearless’ in a three-minute film featuring FOTs (Football Obsessed Teens) and the ‘PUMA Fam’.

That includes top footballers such as Neymar Jr, Antoine Griezmann, and Memphis Depay, plus younger players like Nikita Parris, Christian Pulisic, and Romeo Beckham.

The ad, combining sports, fashion, music, and youth culture, challenges everyone to embody the sentiment of fearlessness on and off the pitch.

To PUMA, a person who is fearless is capable of anything:

Being fearless is all about being yourself, backing yourself, and staying loyal to your own style, philosophy, and freedom. When you’re fearless, you see nothing but potential in every moment, every action, be it the play you make, the clothes you wear, or the track you write. Whatever you do, do you. Welcome to Generation Fearless.

Time to tap into your fearless side:

Ahead of this year’s FIFA World Cup – scheduled to take place in Qatar from November 20 to December 18 – PUMA is providing the ‘Fearless Pack’ to some of the world’s leading players, including the aforementioned names along with Kingsley Coman, Fridolina Rolfö, and Sara Björk.

Neymar Jr is rocking the fearless look, naturally:

Image: Neymar Jr / PUMA

With their sleek silhouettes, latest technology, innovation, and audacious colour, the new ULTRA and FUTURE football boots are here to remind you that no play is too outrageous, according to PUMA.

The ULTRA and the FUTURE 1.4 football boots are available in both Unisex and Women’s fit, just in time for the World Cup.

[source:thedrum]