[imagesource: FNB]

Remember when Absa redesigned its logo back in 2018?

I bet the team behind that redesign still has nightmares about the days that followed, as South Africans on social media took turns creatively shredding their work.

I think there’s an element of us all being gatvol of terrible service delivery in how we react to these announcements.

Enter the latest punching bag, FNB’s redesigned logo which launched last week.

These basics via MyBroadband:

While the company hasn’t done away with its famous acacia tree logo, it has modernised it with a more “digital” design.

FNB chief marketing officer Faye Mfikwe said the change was important to stay relevant to customers.

“The refresh helps us to create a versatile brand look and feel that aligns with our accelerating transition to helping customers beyond banking into lifestyle and business solutions categories,” she said.

I’ve updated my FNB app and some of the in-app menu changes are quite easy on the eye and functional.

As for the logo, however, the prevailing sentiment is a massive nope.

We need to bully FNB into changing their logo back its mad ugly?? pic.twitter.com/I7QIHtBGMS

— Daltjie And Gabbanaاخلاص (@daltjie21) October 9, 2022

Okay whoever did the logo for FNB probably has beef with someone there because that logo looks like it was made in MS Paint

— i love my girlfriend. (@zambianperson) October 7, 2022

That FNB logo designer was fighting load shedding until the deadline and that’s the what they could come up with.

It’s been a rough month for peeps

— r u d i (@nonlinearnodes) October 7, 2022

The logo appears to be a Rorschach test of sorts, with users interpreting the visuals in a number of creative ways:

I can’t explain why, but the new FNB logo makes me hungry for dim sum rather than keen to open a bank account.

Am I the only one getting Asian restaurant vibes from it?

— The Finance Ghost (@FinanceGhost) October 7, 2022

My mom pointed out that the new FNB logo looks like two butt cheeks with sound waves coming out of them like a fart and now I can’t see anything else. pic.twitter.com/vrUvuBriqz

— Duncan (@duncanjayr) October 7, 2022

New FNB logo looks like someone sat on the old one

— (@2frost2furious) October 7, 2022

The lower part of this new FNB logo looks like a bad G-String with weight management struggle issues. It looks awful. pic.twitter.com/VxYJKARq3o

— Ganymede ️‍ (@ganymedeworld) October 7, 2022

We don’t need a branding genius to break down how the new fnb logo is a case of stairs on top of a palm tree to symbolise charges going up and never coming down

— Eli Earl (@EarlOfGC) October 7, 2022

You’re not the only one noticing a similarity with the Spotify logo:

FNB logo designers be like: pic.twitter.com/dDDLEYrv71

— FranKERVstein’s Monster (@TheKervynator) October 7, 2022

The new FNB logo is imo awful. It’s flat and minimalist and lacking detail like…just about every other redesigned logo in the last decade. The tree no longer adequately represents the inherently African Acacia tree and looks more…Asian to me. pic.twitter.com/ZXuIDuOU8O

— Regular Human Bartender (@WobblyOnion) October 7, 2022

As we continue to fork out for the privilege of accessing our own money and the like, the bank’s fees have also come under fire:

Instead of FNB changing their high
immediate payment fee. They decide to change their logo from the iconic tree to this nonsense pic.twitter.com/SDRrvMcWcY

— Ivyn Sambo (@IvynSambo) October 7, 2022

I hope you have vented to your heart’s content.

We will allow one more scream into the void. Let it out. Cleanse yourself.

We will survive this together.

Everyone, Friday afternoon: OMG the new FNB logo is the WORST.
Everyone, Saturday morning: What did the old FNB look like again?

— Tom Eaton (@TomEatonSA) October 7, 2022

[source:mybb]