SA Cricket Sponsor Forgets To Buy Web Address

18 Nov 2011 by Seth Rotherham in Marketing

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It’s nothing short of remarkable that Sunfoil, the cooking oil sponsor of SA Cricket, forgot to buy sunfoil.co.za – right up until the second last test that we played. The domain name was quietly snapped up by local marketing company, Bletchley Park – who are now using it to promote one of their brands – the JAG Foundation.

The tie-up is quite lovely, as the JAG Foundation has to do with upliftment through sport.

Check out the sunfoil.co.za website here.

 

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