You may never have heard of Skynamo, but they’re now $30 million (around R434 million) richer, thanks to securing a sizeable investment from American software investor Five Elms Capital.

With that financial backing, Skynamo says it will speed up the adoption of its field sales mobile app and cloud-based management platform, as well as looking to increase its operations and services in America, the UK, and southern Africa.

If you’re still wondering what the hell it is that Skynamo does, this video might help:

Not for everyone, but clearly important enough for a US-based software investor to throw $30 million at it.

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The startup serves its customers from its Stellenbosch, Johannesburg, Durban and London offices and has chosen Atlanta as its US headquarters.

The company said it increases sales rep productivity and effectiveness by digitising paper-based processes, automating administrative tasks, and enabling easy access to customer and product information in the field.

GPS technology provides managers with a real-time view of sales activity and sales rep effectiveness in the field, so they can coach their reps remotely.

Skynamo has also integrated popular accounting software, such as Xero and Quickbooks, in order to assist those reps who work on the road.

Fred Coulson, a managing partner at Five Elms, believes big things lie ahead:

“We’ve backed Skynamo because we are convinced it has the perfect combination of strong value proposition and a relentless culture of delighting both customers and employees to become the leader in field sales technology,” said Fred…

Skynamo, which was founded in 2012 and was formerly known as Honeybee CRM, employs an estimated 65 people across its local and international offices.

If you want to have a snoop around Skynamo’s website, be my guest.

[source:businesstech]