The ad above is for Lazer bike helmets – apparently, they’re so good that your head won’t be in any danger.

This is a clever advert – and that’s not an easy thing to achieve.

Most ads are annoying and unavoidable, like the ones that pop up while you’re trying to read something online. We won’t even start with the KFC ads running during the Cricket World Cup, which are utterly cringeworthy and unwatchable.

Every now and then, though, ad agencies get it so right that it’s worth pausing to take the advert in.

Here’s Business Insider with 10 of the funniest, or smartest, ads to make it to print.

Soap brand Life Buoy wants to remind you to wash your hands before touching food (especially after petting pets).

Bose took noise-cancellation to a new level when it highlighted the sound quality of their headphones over their look.

McDonald’s magazine ad for an extra-large coffee.

You see the coffee ring that only just fits onto the page in each corner? Yeah, large coffee.

A clever tribute to Vincent Van Gogh who famously cut off his ear.

Eurostar advertised its rail service between Paris and London with unique British caricatures. This guy is getting ready for summer.

Apple’s 2007 MacBook Pro was thinner than most laptops in its day.

Fiat reminding you to get out more.

Faber-Castell’s true to life colour range.

Tetra dental snacks with a reminder of what your dog’s breath actually smells like:

When bad breath gets in the way of religion.

Preach. Or rather, don’t.

You can see more of Business Insider’s selection of clever print ads here.

[source:businessinsider]