You’ve done pretty well when your logo is one of the seven finalists for best-designed logo in the brand identity and collateral design category at the Loeries, the advertising and brand awards for Africa and the Middle East, which will be held this weekend in Durban.

That’s the logo above, in case you hadn’t made the connection.

Considering that Boerenmeisje hasn’t even launched yet, it’s quite a feat.

For real – their Facebook cover picture is this:

Decent innuendo.

The logo was created by Joe Republic Shift, but it’s the names of the products that Boerenmeisje offer that really hit the spot.

If you head over to their website, you’ll find ‘Koekie Broekie’, ‘Soet Koekie’, ‘Vlossie’, ‘Melktert’ and ‘Loslappie’.

I love it when you talk foreign.

The website states that Boerenmeisje is “a locally designed, printed and manufactured lingerie brand specifically made for modern boerenmeisjes who like a naughty “frill” in the night”.

Via their Facebook page, a few snaps:

All that lace could make the next visit to your tannie’s house a little awkward.

Via their Instagram, we can see the founder’s name is Zigi Strydom:

Good work, Zigi – do your thing.

That’s about all we know, other than it’s coming soon.

[sources:boerenmeisje&facebook]