Remember when pineapples were in fashion? Their iconic shape made it onto t-shirts, in logos and across cover photos.

That might have been a few years ago, but it’s summer in the north and pineapples are once again taking over Instagram with a vengeance.

Except this time they are pink.

The pink-hued fruit has been in development by Del Monte Fresh Produce since 2005, but it was just last week that they started to appear on Instagram – and you know what trends like these mean.

They have been featured on cutting boards, in summer cocktails, and straight from the source.

But can you eat them?

Yes, you can!

Last year, the FDA gave the fruit a seal of edible approval, and those who have tasted the genetically-modified creations say they are a whole lot sweeter than the regular old pineapples.

So how did they do it? Over to TIME:

Del Monte, which received the patent to create that signature “extra sweet pink flesh pineapple,” appropriately named Rosé, in 2012, turned the pineapples pink using lycopene, the substance that gives tomatoes their fire engine red color, and makes watermelons pink as well, meaning you’ve probably already safely eaten plenty of lycopene in your life.

Yay, pink celebrations all round.

Just don’t start the ‘should pineapples be allowed on pizzas’ debate – it’s Friday, chill.

[source:time]