A New York CEO, her two sons and the man believed to be the pilot have gone missing while flying through the Bermuda Triangle.

They were last in touch with Miami Traffic Control at about 2:10PM on Monday, and a desperate search has since been launched.

Onboard was Jennifer Blumin, Nathan Ulrich and Blumin’s two young sons aged three and four, reports iOL.

Here’s more on them:

Blumin is founder and boss of event management firm, Skylight Group, which confirmed that she and her family were on board.

Ulrich is the founder and owner of Xootr, which manufactures folding kick scooters and folding bicycles, and is thought to have been piloting the plane.

Flying a twin-engine MU-2B, the group left Puerto Rico at about 11AM, destined for Titusville, Florida, but never arrived.

Here are Blumin and Ulrich:

The area has seen multiple circumstances of mysterious disappearances for more than a century, leaving at least 20 planes and 50 ships gone without a trace.

While there have been several attempts at solving the mystery and replacing it with fact, shifting the blame to more natural elements like weather and human error, the plane carrying Blumin and co has yet to be located.

Let’s hope they’re hanging out on the lost continent of Atlantis or something.

[source: iol]