We wrote earlier in the day that The New Age had engaged in a small but embarrassing bout of mistaken identity, having posted a picture of world renowned fashion mogul, Karl Otto Lagerfeld, above a story regarding the appointment of one Karl Otto, esq., to one or other lofty position at the Maritime Authority of South Africa.

We can only imagine the process of events unfolded along these lines:

Junior Online Editor: Make sure you get a pic to go with that Karl Otto maritime story.

Junior Staff Writer: No, sure. No sweat. I’ll request from archives in a sec.

Junior Online Editor: Cool, I’m going to to 7/11. Want a Cornetto?

Junior Staff Writer: Na.

Junior Staff Writer leans back in his desk chair, and scratches his belly button. Minutes pass. Tens of minutes pass. Facebook status update: Just saw a Libyan jet get shot down at work! LOL!!!!11!!

Junior Online Editor walks into the room.

Junior Online Editor: Hey you got the Karl Otto pic?

Junior Staff Writer: Ja! Oh ja, just waiting on, um, Faheem to send me the file.

Junior Online Editor: Faheem?

Junior Staff Writer: Ja, the new guy, in the Cape Town office.

Junior Online Editor: Okay, well, let me know when it’s up.

Junior Staff Writer: No sure!

“Fffffffff…”, he thinks.

Google image search: “Karl Otto”

Scrolls, time passes. “Oh sure,” thinks Junior Staff Writer, “he looks like one of the gentry of the shipping trade!”

Junior Staff Writer: Okay, it’s up.

Junior Online Editor: Wow! The guy knows how to dress! Whaddup!

Junior Staff Writer:I know! Whaddup!

Junior Online Editor: High fives!

Twelve days pass, without the picture changing.

Someone reads the story.

We publish this.

2oceansvibe readers nail the comments section of the story.

The picture is corrected, and in some tiny, infinitesimal way, the South African online media space levels up.

It’s a pleasure.