Over here in South Africa we call them ‘blessers’ – the older, wealthier man who spoils younger women in return for sex. A US ‘Sugar Daddy’ website has taken things to the next level.

If you’re a cute illegal immigrant in America and you’re scared of being deported, perhaps you should consider finding yourself a sugar daddy? That was the suggestion made by ArrangementFinders.com on this billboard:

Classy.

According to Daily Beast:

“ArrangementFinders” is one in a growing genre of sugar baby dating sites, which advertise benefactor-with-benefits relationships. The trend has been derided by some as exploitative, hailed by others as legitimate means of dating or sex work. But ArrangementFinders’ new ad campaign, which features a Latina woman in front of a Mexican flag, pushes even further.
“Undocumented immigrant?” the billboard, located on a South Austin highway asks. “Before you get deported, get a sugar daddy.” The last two words are emphasized in glittery font.

And if you think it might have something to do with the upcoming US presidential election and the campaign rhetoric constantly uttered by the one candidate, you’d be right.

The punchline, the billboard implies, is that the presidential election has made a vulnerable population even more vulnerable to deportation, and more likely to turn to sex work as a means of security.

ArrangementFinders rented the billboard space “in response to Donald Trump’s promise to deport all 11 million of the nation’s undocumented immigrants,” Jacob Webster, the company’s CMO told CBS Austin.

They’re probably on the money too, as it is believed that Hispanic woman make up 31% of their female user base across the country, and 53% in Austin, Texas – where the billboard is located.

I wonder what JR Ewing would think of all of this…

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