A company in China thought that going the route of racism just might get the right kind of attention, but boy were they wrong.

A laundry detergent commercial starts off with a Chinese woman doing her laundry. A sultry black man covered in paint gives her some sexy signals, and, after calling him over, she loads him with the detergent capsule and packs him in her top loader.

When the cycle is done, he comes out an Asian??

Now, for those of you debating whether or not it’s racist (the one-race-thinking-it’s-better than-another argument etc) here’s what the Shanghaiist had to say on the matter:

Thanks to traditional beauty standards valuing white skin, many Chinese people have a well-established phobia of dark skin which unfortunately also breeds racist attitudes towards people of African descent, who are viewed by some as “dirty” simply because of their skin tone.

Boom.

Below is the shocker:

[source: vox&shockmansion]