I’m not prone to using expletives but in this case I will make an exception so watch out, I’m about to use a naughty word…what the fuck did I just watch?

Kanye Pest West is in the midst of a publicity barrage, tweeting and shouting and changing the name of his album at every opportunity. Then this, the announcement of Only One: The Game. TIME covered it as follows:

Inspired by his late mother Donda West, the 21-time Grammy winner previewed the video game concept with a teaser video which showed a woman riding a pegasus into the gates of heaven…

“The idea is that it’s my mother going through the gates of heaven,” West said in a radio interview in February 2015. “You’ve got to bring her to the highest gate of heaven by holding her to the light.”

[He] was spotted backstage wearing a T-shirt with a photo of his late mother on the front shortly following the video game announcement.

I guess anything Kim Kardashian can do, her video games and apps making her a bucket load of cash, ‘ol Kanye can do weirder better.

If Kanye wishes to ride a pegasus off into the distance and never return that’s fine by me.

[source:time]