Most actors are required to do a decent amount of press before a movie release, although Ben Stiller and (to a lesser degree) Owen Wilson are being worked to the bone ahead of Zoolander 2 hitting the big screen.

Chanel ads (HERE), teaming up with Bieber (HERE), walking the runway (HERE) – that’s just the tip of the iceberg, something tells me this movie could go big.

So just how did Ben break a world record? Over to E!:

The actor attempted to add some extra excitement to the Zoolander 2 premiere in London by taking on a challenge, and we’re not just talking red carpet interviews. Instead, Stiller tried to break the world record for longest selfie stick ever made by unleashing one helluva monster.

And he succeeded.

Just look at the torrid wind conditions Stiller had to battle to pull off that picture.

#BenStiller has a massive stick…because he’s trying to break the record for longest selfie stick #ZoolanderLondon pic.twitter.com/vrDaXH3PXZ

— BBC Newsbeat (@BBCNewsbeat) February 4, 2016

What a time to be alive people, just think what future generations will think when they look back over people’s social media in years to come.

[source:eentertainment]