They say that the first thing to go is short term memory loss. But fear not, because this new 420 watch will take care of that and make sure you never miss your 4:20 smoke break in the afternoon again. Ok, so if you didn’t see that sentence coming, here’s a pretty good explanation on why that guy who talks so slowly in the office cubicle next to you chooses to take his afternoon smoke break at exactly 4:20 daily. Feel free to throw the term around in the office and see who lifts an eyebrow – sometimes you’ll be pleasantly surprised.

Now that you are part of the secret club, what better way to celebrate than getting this watch – it’s like the Spur club but for much cooler kids.

I’ve seen many attempts at making mock watches like this, but as far as I know this is the first legit one made by an actual watch company. According to their website, The Cadence Watch company designs, makes, and sells performance and lifestyle watches. You can also sign up for a notification of when this new piece of arm candy hits the shelves. And at 50 dollars you’d be as dumb as a stone not to get it.