Ever wanted to find a beer so strong that one sip would exempt you from being the designated driver? Well the ‘Beer Gods that Be’ have developed the perfect solution to your concern. Sink The Bismarck. One sip of this beer will send you roaring over the legal drink-drive limit. With a whopping 41% alcohol content, Sink The Bismarck is being brewed by a Scottish firm called BrewDog (I believe the inspiration behind the name owes itself to Run DMC).

You’re probably asking where the inspiration for Sink The Bismarck comes from? Well between Bismarck du Plessis (Springbok and Sharks hooker), Otto Eduard Leopald van Bismarck (19^th century German-Prussian statesman) and the infamous German Battleship from World War 2, I’d say you have some pretty robust ‘characters’ to choose from.

Now stop licking your lips for a second and let’s get down to the gory deets. Firstly, it’s only being sold in the UK (for now) and more specifically, the Second City. So for all our expats in Birmingham, this is your cue. The drink will set you back 55 quid down the pub and £95 if you ask for a pint. But let’s be honest, that’s what a night out on the piss costs you in the land of Eng.

According to Nigel Barker, landlord at the Wellington [pub]: ‘It has to be drunk in moderation because of its strength but we have sold several bottles.’

To be precise a 50ml ‘helping’ is equivalent to two glasses of vino. So it’s beer that I assume gets you ‘on it’ quickly and without the nuisance of feeling bloated.

But my absolute favourite feature is the way it is being marketed. How’s this for a blurb:

‘This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance – in exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.’

They say curiosity killed the cat, but that’s as tempting a description for a libation as I’ve heard. It oozes with arbitrary magnificence.

Now as Ben Parker once said: “with Great Power comes blah blah blah”. It seems that holding a bottle of Sink The Bismarck brings unprecedented power to the possessor. Now such power has sparked an impassioned debate throughout the UK, between those endorsing the product and those advocating awareness against binge drinking, a growing concern for the British government. The sale of a ‘super-beer’ conflicts the government’s plan to crack the whip on bingeing, where threats have been made to any pub owner offering all-you-can-drink specials. We’re talking jail sentences.

By the same token the producers have marketed the product as being aimed for the ‘brewski’ connoisseurs out there. They’ve said it should be drunk in ‘spirit-sized measures’, particularly the product Tactical Nuclear Penguin (yes, I know who is the naming genius and who is his guy?) The producers have certainly got themselves covered and are standing by their assertion that the beer is to be sold in small quantities. The cap can be resealed, so pubs don’t have to sell the product by the bottle. Innovative stuff.

I’m sold. Time to Skype my mate Kev at Aston University.

[Source: Daily Mail]

Main image via thefullpint.com