If you’re one of the cool cats who keeps their ear to the ground regarding the latest in West Coast street fashion you should have heard of STAMPD. The brand was the brainchild of Chris Stamp back in 2011, quickly rising to the top of the game and winning the GQ award in 2015 for Best New Menswear Designer in America.

The brand has come to embody contemporary luxury, embracing modern youth culture by creating high quality streetwear products mixed with simple forms for the every-day consumer. Now the good news for us folks down here in South Africa is that STAMPD have collaborated with none other than sportswear giants PUMA, their fusion creating the the cutting edge street style of the future.

The PUMA x STAMPD collaboration boasts a luxury performance athletic line that appeals directly to the modern high-street trend of today. The footwear collection embodies that, with the R698 x STAMPD a perfect mix of PUMA performance technologies and iconic running heritage. The R698 features rich soft leathers and an embossed STAMPD logo at the tongue, just to show those other kids how to kick it in style.

In contrast to the R698 twist on a PUMA classic, the Trinomic Sock is sport-meets-fashion – exhibiting the cutting edge nature of the collaboration.

If it’s sports apparel you’re more into then fear not, the new collaboration has a little something for everyone. Key styles include STAMPD Tech Leggings (R799), constructed with yoke panelling with a hidden back pocket featuring embroidered eyelets.

Other standouts include the STAMPDWindbreaker (R3 999), Oversized Tee (R799), Nylon Gilet(R2 699) and Baseball Tee (R899), executed in sport fabric with a high-end fashion twist.

The PUMA x STAMPD collection hit stores last week and can now be found at PUMA SELECT stores in Cape Town (Bree Street) and Johannesburg (Braamfontein) as well as X–Trend and Lyme.

West Coast for life yo…