There are certain celebs who make no secret of their love for the green stuff; Seth Rogen, Snoop Dogg (Snoop Lion?), Cheech and Chong and Willie Nelson amongst others. In fact smoking weed with Willie Nelson can be so hectic there’s even a song about it by country legend Toby Keith.

Of course he only smokes the good stuff, so it shouldn’t be that much of a surprise then that he is about to launch his own brand of weed dubbed ‘Willie’s Reserve’. My guess is it wouldn’t be for the faint-hearted but here’s more from the Daily Beast:

…the rub is that the marijuana world is about to get its first connoisseur brand, edging it farther from an illegal substance and closer to the realm of fine wines.

The Daily Beast then sat down with Michael Bowman, a longtime pot advocate who serves as the fledgling brand’s spokesperson. Here are some extracts from the interview:

I think it’s safe to say that there will be stores that roll out in the states where marijuana has become legal…

There will be our own, and then there will be opportunities for other growers, who meet quality standards. Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing…

This is a culmination of Willie’s vision, and his whole life. I’m not sure any of us could have predicted how fast the dominoes would start falling once they started falling (as far as legalization). And you have the men like Willie who’s been out there getting arrested, standing up saying what’s right, and not wavering from that core.

You have to appreciate someone who stands up for what they believe in and, if you consider the fact that ‘ol Willie is almost 82, you might even begin to think this green stuff ain’t all that bad for you. Just a thought…

[source:dailybeast]