2ov crew posting live from Camps Bay…HERE

Oops. Ralph Lauren really should have thought once about using this as an idea for an ad campaign.

The fashion house’s new imagery drew themes from old Native America, displaying everything in “faded sepia tones”.

…while one page touted bandanas and “Western-style” shirts, the opposite page showed a Native American sporting a feathered headdress, holding a rifle across his lap.

With a huge public outcry, RL had to remove the images from their website and apologise.

This whole instance raises the question again of why people are so obsessed with the Old West as such an influencer of fashion.

Many people seemingly remain tethered to the idea of a romanticized Old West – a time of death and carnage for America’s indigenous population.

If one reads the history books, headdresses and feathers are symbols of sacrifice or acts of valour, and are a “symbol of great respect”.

Check out The Huffington Post for a bit more on the fashion industry and feathers…