Okay wait, hang on a second…So these guys have a pre-order for a product that is not even available in its original form, and they are “selling” it at just a tiny bit less than the brand new MINI 5 DOOR in South Africa.

That is ridiculous.

It is said that Mervis Diamond Importers are planning to diamond-encrust an Apple Watch that costs more than $30,000 ( R351 226).

Here is a mock-up:

The same company tried this trick previously with the iPad:

This isn’t the company’s first attempt at blinging out an Apple product. Before the iPad launched, Mervis put a $20,000 diamond version up for sale.

The one interested buyer eventually backed out, so the obscenely expensive iPad never saw the light of day. Perhaps the more-expensive Apple Watch — designed to be worn and seen — will fare better

They think that this will be a killer, not only because diamonds are a girl’s best friend, but “luxury shoppers want to know that they have something special.”

Eish.