You know how it goes. Your phone beeps and then three hours later you wake up from a Candy Crush/Whatsapp/iMessage trance, not quite sure how you got from your bedroom to your office. You’ve managed to get to your car, drive, park it, walk across the road, buy a coffee and get to your desk all in one piece.

Most of us have done it at least once, and collectively we’re turning busy intersections into death traps.

It’s a huge problem in Tokyo:

“Incidents involving people walking or on bicycles account for 41 percent of phone-related accidents. If people continue walking around looking at their phones, I think we could see more accidents happening.”

With more than half of Japan owning a smartphone, there’s been a surge in smartly dressed businessmen walking into lamp-posts.

Research by Japanese mobile giant NTT Docomo estimates a pedestrian’s average field of vision while staring down at a smartphone is just five percent of what our eyes take in normally.

The phone-zombie spread is sure to hit the promenade within weeks. With the iPhone 6 now available, why you want to be looking anywhere else, to be honest.

People shmeople.

Check out Business Insider