You’ll Never Guess What This Hidden ‘Bra Cam’ Captured [Video]

This is very, very clever.

Nestlé (of glorious chocolate fame) have come up with a campaign to raise awareness for breast cancer.

They attached a hidden camera to a woman’s bra, and then spent a day ~~filming~~ catching people checking out her cleavage area.

Apparently men and women will both have a little look at cleavage, and are not shy about it.

The whole catch is that so many other people check (out) your breasts, that you should check them too.

Nicely done.

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