When a giant corporation exudes a little empathy and practices some honest to good philanthropy, we’ve gotta say that they have cracked the nod. In this case, it’s the giant of the giants, Coca Cola, who is really putting their best foot forward.

Singapore is a wealthy and opulent place. But their glitzy skyline of super deluxe buildings and sky-scrapers are mostly built by a vast number of migrant workers whose lives are, well, a little less than glamorous. To be precise, we’re looking at 1.3 million migrant workers who actually account for more than a third of the country’s entire work force.

So Coca Cola teamed up with ad agency Ogilvy to share a little happiness with these guys in the form of delivering cans and bottles of soft-drinks with hand-written notes of motivation to workers as they go about their daily tasks. The method of delivery? Drones. Here’s the thing – the strategy was to change the perception of drone technology from being that of something to be used during a time of war and violence to that of something to be used during a random act of kindness.

Only one question remains however: Did Coca Cola engage in this ‘act of kindness’  as a PR stunt to generate a positive reaction for their brand amongst the public? Or was it a true act of kindness? The tell-tale inclusion of the most internationally recognised advertising agency in this operation has us leaning more towards the ‘PR stunt’ option. Come on, it’s kind of obvious – isn’t it?

Thanks Bruce for this story!

[SOURCE] Fastcocreate