Have you ever tried to insure JUST your laptop? Or JUST your Playstation? Have you ever tried doing that in a few clicks online? No you haven’t. Because you can’t. Until now..

You gotta give credit to SureThingSA who are the first company in South Africa that let’s you insure individual portable electronic items online. You think I’m joking, right? You think this is something that you’ve always been able to do? You’re wrong.

Up until now, the only way for a student (or anyone) to insure JUST their iPod or Playstation etc. is to attach it to an existing insurance policy, usually as a ‘specified’ item on someone’s (*cough* dad’s) ‘household’ insurance.

SureThingSA Insurance Administrators was started in June 2013 after the founders noticed a gap in the insurance market for portable electronic items. The company set about establishing a cost-effective, quick and online gadget insurance administration service for the young people of South Africa.

And this is why they’re geniuses:

We know how precious and expensive portable electronic devices are and we want to empower young people to take responsibility for these items. SureThingSA Insurance Administrators is a no-questions asked company aiming to securely and effectively insure your cell phone, tablet, lap top, and game console.

And they’ve made it so simple. A quick browse around their site shows their focus on keeping things straightforward. Just look at this:

Two massive buttons. ADD and REMOVE.

That’s all you really want, right?

We’ve managed to nail down a 10% discount for you, so CLICK HERE to make sure you get that discount.

But the big question is, why didn’t you think of this first?

WAKE.UP.PEOPLE!

Well done, SureThingSA – you absolutely creamed it.