Hot on the heels of this insightful video, it seems like media and citizens alike are escaping their Facebook induced hibernations and bailing.

Researchers at Princeton’s Department of Mechanical and Aerospace Engineering, being the clever little ivy-league academics that they are, have uniquely paralleled Facebook with a disease, arguing that much like a rapidly spreading disease, it can come to a very sudden death.

The analogy doesn’t end there; there are some facts and figures (shocker) that indicate that this is perhaps the fate that Facebook will suffer. Like diseases, ideas have been shown to spread infectiously between people before dying out. Following on from the decline that Facebook is currently facing, the social hub and baby-picture-showroom has been predicted to lose about 80% of its peak user base between 2015 and 2017, as users begin to be “cured” by the increasing number of non-users.

This research still needs to go through peer review and such, but food for thought folks.

[Source : TIME]